Three Pinterest Strategies To Help Boost Your Business

Next to Facebook and Twitter, there is no doubt that Pinterest is one of the most popular social media sites today. More users referred by the site are more likely to purchase products than those sent by other social media giants. With its unique and super simple navigation ways, everyone has access to ideas, samples, guides, How-To’s, content, images, and techniques that might be vital to one or more person.

“Pinterest has more than 150 million monthly active users, and most of the people joining are outside the U.S. So to continue the growth — usage is up about 50 percent year over year, as last year there were 100 million monthly active users — Pinterest has taken new approaches, including employing artificial intelligence, a faster system for ranking, and localization of content,” says Jordan Novet in an article posted on venturebeat.

With a huge user-base, Pinterest can definitely help you reach your target audience through aesthetic, well-planned, strategically organized Boards. Every member of the website has the ability to customize their own Boards however they see fit, which is a driving factor for many to proactively direct links to their target web pages (more likely a direct link to their own website).

The Must-Try Pin Strategies

Would you like to reach the 150 million active monthly users? Would you like to know what categories are the most used out of the 20 million pin recommendation candidates ranked per second? How about the 200 million visual searches per month? If you do, Neovora can help you start reaching more people with these simple but effective methods.

Board Optimization

How you name and describe your boards are equally important. It tells users what to expect from your pins and at the same time, it helps them find your content. In as much as possible, make these names and descriptions an exact match of the keywords your target audience would use in searches. If you are into the clothing business, narrow it down by using specific terms like skinny jeans or off-shoulder tops or use popular brands.

Don’t forget to optimize the description of each board. The limit is 500 characters, therefore you can keep the content short but precise and contains at least a gist of your overall business; write it down like you would with a meta description for an article or blog post.

Pin Description Optimization

In addition to board optimization, you would want to optimize the individual pin descriptions. Often underutilized, the context found in this section helps visitors understand what the pin is about. It is a good engagement factor which leads to getting likes, comments, and re-pins. But don’t just throw in random thoughts when describing a pin.

Keep in mind that it helps your target audience understand the pin, therefore it might require a lot more thinking. Draw out the writer in you and piece together the best marketing piece you can muster. It may be a bit of work but it’s totally worth it!

“Pin It” Button

The ‘Pin It’ button is like a little a power button that allows your users to take charge in pinning content, images, and posts from your website. To simply put it, allow them to do the work for you. With this button, visitors can share your pages or posts using the pin button in a few clicks instead of copy-pasting the URL, opening the Pinterest site, then share. It’s less work for them, and much lesser for you!

The best part of this strategy is the possibility of reaching different audience type, not just your target market. The visitors and readers who pin your posts have their own followers, and these followers will see the activity in Pinterest which could increase the impression of your content and could lead to higher conversion rate.

There are far more advanced marketing strategies for businesses to boost traffic and increase conversion. Check out this beginner’s guide for more information. Or visit www.neovora.com/ for additional social media marketing strategies.

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How To Achieve Professional Branding On Instagram In 4 Easy Ways

Why is Instagram a popular app for mobile users and marketing agencies alike? This is because of the existing 500 million users (and still growing) in this application and the incredibly high potential for a person or brand to gain popularity through an increasing number of followers. It is also one of the best platforms to post quality pictures that will truly satisfy the visual hunger for vivid, realistic, fashionable, and marketable images and short videos, which can become the next viral thing on the internet.

“Over the past four years, what began as two friends with a dream has grown into a global community that shares more than 70 million photos and videos each day,” says Instagram co-founder and CEO Kevin Systrom.

This Facebook-owned social media photo-sharing app was launched in 2010 and became a household name since its conception. And if that number isn’t enough, the ‘like’ button is tapped approximately 2.5 million times per day. This goes to show how powerful this social media outlet has become, and this is also the reason why, with a professionally done branding and effective marketing strategy, this is a perfect spot to build your brand name.

Start Off With The Most Basic Yet Effective Methods

If your shop or business is fairly new, then these starter methods can definitely help you kick off in the right direction. And don’t forget to conduct a research on the type of audience you want to reach for this is vital in your marketing approach. You can start with…

The Free Instagram Tools. This platform recently launched its business profiles which have the contact call-to-action, call or text the business, or allowing users to access the business email. It bears a huge resemblance to the Facebook business page (which isn’t really a shocker). Businesses also have access to analytics, Insights, and gives access to impressions and engagement data. Consider converting your personal profile to business so you can take advantage of these features and more. It pays to know what engages your visitors in making better adjustments and improvement to your page.

Don’t Bombard Visitors With Too Much Content. To stay relevant you have to keep posting photos and videos about your brand, product, service, customer interaction, and events; but too much or too frequent posts can overwhelm your followers and customers. There is no strategy that will work for every business or brand. You’ll have to plan and test which formula will work for you. The best approach, for a start, would be to post twice in a day, each post added in different hours to figure out which time has the most engagement. This is a never ending task, but you have to be patient and watchful of the changes in visits and interaction.

An Interactive Hashtag Always Works. Don’t just use any hashtag, use one that users often use when tagging photos of a product they just purchased. This is a very simple strategy but if done correctly, it can help you reach more audience that you originally planned. As an example, you can create one that your company can re-use when re-posting pictures and content which will help you accomplish two things:

1.Whenever someone posts using your hashtag, your brand, product, or service will be exposed to their followers. That’s free advertising right there.
2. Your customers want exposure too and by using your hashtag in their posts, they get a chance to be featured on your page.

Customer Interaction Is A Huge Deal. When customers take a few minutes of their precious time to leave a comment on your post, may it be a simple question or a feedback on your overall service, it is only proper to write a reply and thank them for doing business with you. Stimulate customers to interact with your posts by adding lines like ‘Tag five of your friends who like this’ or ‘Mention a friend to win a price’. Customer engagement through this method is more ‘natural’ since it’s their own friends tagging them in the post.

You can learn more about Instgram marketing in this helpful guide. Also, check the business profiles of the people in your industry, especially those with more followers, to get inspiration on how to successfully engage your followers.

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Reaching Your Target Audience Through Successful Facebook Ads

Facebook is one of the largest and one of the most influential social media website in this computer age. The range of users vary from teenagers to adults in their fifties, wherein millennials are the age group that largely use this site to connect with friends and family to get updates, news, and stay connected to the rest of the world.

“Customer acquisition platform Fluent released the results of a new survey that analyzed the smartphone and social media use habits of 1,769 millennials (aged 18 through 34) and 1,191 non-millennials (35 and older). The survey found that millennials spend the greatest portion of their “online time” on their smartphones, as 24 percent of millennial smartphone owners said “nearly all” of their online time is spent on their smartphones and 27 percent said “most” of their online time is spent on their smartphones,” this is according to a survey breakdown published on August 2016.

These numbers if multiplied tenfold or more, the number of possible and potential customers you can reach through Facebook alone can probably generate profits more than you have initially targeted for your business.

Ways To Reach Your Target Audience

These ways can help out new businesses and small companies wanting to grow big online but don’t have the capacity to hire a marketing agency or create an internal marketing team to create campaign materials that will definite sell to the target audience. If you are looking for ways to save on online marketing without losing the chance to reach your target audience then this post is for you.

Open a Business Page. A lot of businesses on the site already have a business page. If you’re using your personal page, then this is the perfect time to switch to a business page. The process is simple and straightforward. At the start, you will have to select which type of business you are running, may it be a local place, company or institution, brand or product, or entertainment. Visit this page for more information.

Participate in conversations. This is one of the best ways to reach out to your target market and potential customers – through interactive conversation. Respond to comments on your posts and answer all inquiries as timely as possible. One way to engage site visitors is by responding to their messages as soon as possible. They are more likely to contact a company that responds within an hour compared to another company in the same industry that responds within the day. Response time is crucial and essential to the conversion rate.

Post updates regularly. Regular posting of updates related to brand, service, or product can be both beneficial and ineffective (depending on the frequency). Just like a regular Facebook page, you can post anything on your business wall but make sure that it’s interesting and strategic. You can post snippets about the release of a new product together plus the link of the content page rather than posting the entire content. A long read can sometimes be viewed as boring and uninteresting. Keep it short but catchy.

But don’t overdo it. Too many posts on the same topic or posting similar content in short intervals can annoy customers which may prompt them to unsubscribe or skip your update entirely unless you’re running a limited-time promotion which requires constant updating.

Promote exclusive deals and special promos. You can start offering a percentage discount on a product or various items on your store. People find discounts and special promotions more attractive since it gives them the idea of saving a few dollars or more when purchasing an item on sale. Aside from the possible increase of potential customers, there is a greater likelihood that the visitors will share the information with their friends. And this is why the specials being offered on your page should be substantial putting in the possibility that this could “go a long way”. Learn more about internet social media marketing by visiting www.neovora.com/

And lastly, purchase Facebook Ads. The most effective advertisement in this site is investing on the new feed type of ads which is proven to have better conversion rate compared to ads posted on the right sidebar of the site. It allows you to choose different demographics to reach your target audience.

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How Mobile-Ready Is Your Business?

Mobile users are unstoppable. Users can make a nonsensical video go viral. They can uncover hidden vacation destinations almost instantly. They can dig up old photos and images posted online. They can locate interesting places for unique eats and new flavors. They can find native shops and new cafes. They can find anything anywhere, anytime. And there is no reason why they can’t find your business.

Yet, having a working website isn’t enough when you are aiming for bigger sales increase and remarkable business profits. Nowadays, businesses exert more effort on building a brand name online to target audience and convert them into potential customers. Business growth no longer depends on the store location alone since an updated website can contribute a lot to the volume of buyers both locally and online. So, how mobile-ready is your business?

How To Start Your Mobile Campaign

Even if your business is fairly new and small, if it’s accessible via mobile channels, prospect customers will be able to find you. Neovora’s internet marketing strategies include making webpages more user-friendly to mobile users. Cathal McGloin, the CEO of FeedHenry, wrote:

The marriage of cloud and mobility is empowering innovative businesses to provide apps that support mobile workers and meet customer demand, increasing productivity, visibility and engagement. There will be enormous gains for companies that move from tactical mobile app deployments to a more strategic “mobile first” approach that underpins workforce productivity and customer service.

Therefore, you need to be in the right place exactly at the right time with the right offer when users search the web. Take note of the following area of focus before starting a campaign.

1. Know The Users. More often than not, consumers surf the net using their mobile devices during their downtime at home. For fathers, this is the time to catch up on the latest basketball lead. Mothers use this ‘me time’ to check out skin care products and shop for comfortable wardrobe. Youngsters are more active in social media, online gaming, reading gossips, and celebrity stalking. Depending on the age range, take the time to research on the usual hobbies and interests your target audiences are engaged in.

2. Marketing Content. Online audiences have a short attention span due to the numerous amount of content they can find on the web, plus the web surfing experience has changed over the years. Finding out what content is most appealing to your target audience will lead you to create content that will surely catch their attention. Include in your posts words and phrases that are ‘in’ and are relevant to your business. Visit informational blogs about powerful content creation at www.neovora.com

3. Product List. When visitors reach your site, make them stay by giving them an easy access to the company’s products and services list. Remember that their attention span is short, therefore giving them an overview of what you are selling and if it interests them then it’s enough reason for them to stay and become buying customers. Here’s a list of more ways to have a mobile-ready website.

4. Simple Ordering Process. Think of providing convenience at all times. For quick service businesses, mobile apps are an effective means to accept orders and delivery requests. These potential customers do not have the time to drive around to buy a thing or two. They are more likely to purchase from an online store or website that offers free delivery or caters to shipment anywhere in the country. If your business transactions can be easily done on mobile, consumers can save time and you get buying customers in return.

You can never go wrong in setting up your website to be more friendly to mobile users when you know what interests them and how you can approach their needs and turn it into profitable campaigns.

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There’s More To Social Media Marketing Than Facebook and Twitter

Social media marketing in the internet age is a tool used by businesses to achieve their marketing goals. It is an effective way for marketers to reach the target audience via the internet through social platforms such as Facebook, Twitter, and Instagram (to name a few of the most popular sites).

With social media marketing, businesses have more access to a wider range of audience, plus a chance to have a more personal and timely interaction with prospects and existing customers. Aside from reaching out to customers, these platforms also help in:

• The increase of referrals or sales leads
• The increase sales of products or services
• Driving traffic to a business website or blog
• Providing customer service
• Keeping people informed about promotions and special events
• Developing new product or service

The Right Platform Can Help Your Business Grow

Even though there are a lot of social platforms where you can bring your business to market your brand, depending on your business and target audience, you may or may not need all of these sites to increase customer awareness. Different users have a different preference and they access different marketing sites to look around and discover the latest buzz. Consider your business goals first, map out your targets (may it be weekly, monthly, or long term) and create an achievement checklist to keep track of every business progress.

Once the goals and actions steps are laid out, you can start choosing which social media platform can boost your marketing campaigns and best serve your interests. Start by checking the list we have below.

Facebook. Everybody uses Facebook, well anyone with a smartphone can log in the app anywhere, anytime. It has a friendly environment that requires active marketing strategy. It is a place where people go to relax, chat with friends, and get updates on the lives of the people they know. You can start by creating a Facebook Business Page. Pay extra attention to the layout as the visual aspect is the key component to a positive user experience.

Twitter. This platform allows you to broadcast updates across the internet. This tool helps you interact in a timely manner with your followers and everyone on Twitter who may have an interest in your brand. Tweet about updates on new products, discount schemes, latest promotions, and mix it with fun and exciting news about your business to build your brand. Following tweeters in your industry or other related fields will help you gain a steady stream of followers.

YouTube. This online platform is probably the largest place for creating and sharing video content across the globe. People visit YouTube every day to watch fun and viral videos. Consider creating useful, instructive “how-to” video content that highlights your product and brand. How-to-videos have a higher chance of ranking in the video search results in Google.

LinkedIn. This is a more professional social media site. LinkedIn Groups is a venue for businesses to engage in a professional dialog with people in similar industries and it also provides a place to share brand-related content. Businesses can also post jobs and general employee information. Encourage your customers to leave recommendations on your profile. Customer recommendations can make your business appear more reliable and credible to new customers.

Instagram. Every month, Instagram caters to approximately 600 million users, which is definitely one of the best spots to build a brand. In this platform, the quality of the post is much more important that the quantity. You can post images or short videos about the business, or a new product you want to introduce to both old and new customers. There are tips on how to maximize your Instagram exposure.

These are some of the well-known and most used social media marketing sites that will surely help you (on a larger scale) attract prospects to check out your website or to go visit your local business location. Bare in mind that choosing a marketing site must tailor-fit the kind of industry you belong to and the type of audience you are aiming to reach.

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4 Best Technical Audit Tool For SEO Internet Marketing

Developing a website isn’t as simple as creating content with keyword-rich headers and reposting the same content to other publishing sites to build links. It’s just one complex aspect of an intricate puzzle in building a link profile. Although investing in quality and authoritative content is a strategic campaign that works most of the time, this is just one-half of the entire equation.

The technical aspect of a website dominates the other half. Without considering the technical side of developing a website and SEO marketing, chances are all these efforts will come to a waste. At neovora.com/ there are interesting posts about on-page SEO and local rankings that will surely help prepare you for a massive change in your website performance.

The evolution of SEO over the years has pushed the search engine giant – Google – to continuously develop its search ranking algorithm. The changes in the algorithm have made the technical side of SEO internet marketing all the more necessary to tackle on. There are lots of areas of a site that needs to be reviewed to determine its strengths, and most especially its weaknesses. Conveniently, there a lot of SEO audit tools that we can use for free to assess the overall performance of a website.

The Audit Tools That Will Make Life Easier

Truth be told, there are numerous numbers of tools you can use for technical audit. Some tools are designed for specific commands and reviews, while most cover and review all the important sections of an existing website. What matters is the tool should populate analysis on content, user experience, technical issues, keyword, link building, citation, and competitor data.

Below is a list of audit tools that most SEO experts and agencies use in their internet marketing propositions and strategies.

SEMRush

If this is a tool you have been using, you should know how good this site is. If this is your first time, give it a try. It crawls the domain from the web browser before creating an online report, putting into numbers the potential issues. It also provides an easy to read format report with export options for analysis and reporting offline. The most efficient feature of this tool is its history comparison. You can see whether changes made to the site have had a positive effect, or a completely opposite result.

Screaming Frog

With Screaming Frog, you can take a domain for analysis. It will crawl into the site pages in the same way a search engine would. The tool crawls and pulls through nearly everything you will need to determine which SEO strategy is a success. It is also great for On-Page SEO as well.

When you perform the audit, it can highlight the areas of the site that could have an issue (meta robots errors, duplicated pages on different URLs, and internal redirects to name a few). The free version is limited to 500 pages which is fine for small websites, and the basic per year subscription isn’t too expensive if you have a bigger website.

SEOprofiler

SEOprofiler is a complete software. It combines a variety of tools in one place as a one-stop shop which is perfect for technical audits. Mainly focused on working within the Google guidelines, it highlights integration features with social media and Google Analytics to provide a top quality report on competitor sites and data on local search rankings.

The best thing about this tool is it can create a report on keyword rankings in over 65 countries on Google, Yahoo, and Bing. It can help you identify keywords that will help improve your website’s visibility to deliver the best results.

SiteAnalyzer

With over 50 testing criteria for your website’s effectiveness, this tool focuses on auditing SEO and improving the quality of your website. It will help improve the user experience when they visit your site and your local search ranking as well. It has a free option that offers up to 20 free analysis per month. You can visit this website for a longer list of SEO audit tools.

Now that you have an overview of what these tools can do for you and your website, start investing time in getting to know them so you can determine which site can better suit your SEO audit needs. Also, you can check http://neovora.com to learn about the different analysis you should focus on for your site.

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Additional Technical Site Audit Steps To Further Your SEO Performance

In our previous blogs, we have established that conducting a technical site audit is the core step in finding the weak points of a website’s marketing and link building strategy before any action steps can be taken to improve its overall performance. This is a practice most SEO agencies and consultants would conduct before fully committing to a partnership with a company or business.

This is a practice performed monthly by Neovora for its clients to check three things: 1) the client’s company is heading the right direction with its campaign efforts, 2) the website is fully optimized to rise up in the SERP ranking, and 3) all business goals are eventually achieved. With an in-depth site audit, you will know where your website stands in terms of branding and online presence.

The Final 3 In 2017 Technical Audit

“Carrying out a technical audit of a website is one of the most important things you need to do to improve a websites overall growth. It is done in order to make a website flawless and more search engine friendly. The ultimate aim of carrying out SEO technical audit is to highlight strong and weak points of a website,” this is according to an excerpt taken from cartoozo.com.

Have you been wondering what marketing strategies have an appeal to your target audience? Do you know what type of content is setting your site apart from the rest? Just how can you land a good spot in the results page and keep that spot while you build authority links? You need to perform these type of audits to get better results.

Link Analysis

Most search engines, especially those with the big guns like Google, often modify their search algorithms from time to time to continuously improve the search navigation experience of the users. And so, websites are expected to keep up with every algorithm update to avoid getting penalized while improving the user experience.

The main goal here is to determine the strengths and weaknesses of your link profile. There are few different link factors to watch out for.

Link relevancy. Are the backlinks hitting the website relevant? Link relevancy is the ruler when it comes to link building. Backlinks shouldn’t be a 100% relevant to the site, but the majority should be.

Link diversity. For a more natural looking link profile diversify your backlinks. These type of links include directory, resource page, niche profile, forums, and relevant blog comments.

Link Authority. Authority links can bring in good juices to your site. The higher the DAs and PAs are, the better it is for your site. Sometimes, pure authority websites can overpower relevant links.

User Experience Analysis

You’ll never know what your users think about the usability of your website. However, you can verify their user experience through several indicators based on the data inside Google Analytics.

Bounce rate. “It is the percentage of single visits (or web sessions). It is the number of visits in which a person leaves your website from the landing page without browsing any further,” a quote taken from an online article.

Exit pages. Identify which pages user leave the most. By knowing which page are making them leave, you can start fixing the site where it is needed the most.

Visitor return. This one is a strong indicator that your site holds content worth checking and user experience is positively favorable. Return visitors will give you more opportunity to convert them into leads or email subscribers.

Citation Analysis

This last step in technical site audit is to mainly check the consistency of your website’s NAP (name, address, phone number) across the internet. To obtain NAP consistency on all online properties, check out online business directories to submit your business’ official NAP information.

When the technical site audit is done and all the contributing factors are analyzed, you will have a better overview on how to promote your website based on your strong and weak points. Internet marketing service companies such as Neovora often conduct monthly site audit to gauge the improvement of a website and how far is it from achieving its targets.

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