Wednesday, April 26, 2017

Top 3 Organic Link Building Tactics | SEO Tulsa

Top 3 Organic Link Building Tactics | SEO Tulsa

In the past, several SEO experts and gurus have published lists of tested and proven link-building tactics that have worked for them. These tactics include website optimization and on-page SEO and optimizing visibility on other websites within their niches (off-page SEO).

Along with Google’s continually changing search engine optimization rules and search engine algorithm, came the localization of search results or more favorably called ‘organic results’ that mostly focus on providing search results based on the physical location of the user. This change has broadened the chances for local businesses to rank better in their area as well as in their local market.

Organic searches can do wonders for businesses. But this does not benefit local businesses alone, it is also a redeeming factor for powerful link building. In our SEO Bridgeport blog that came out recently, we narrowed down a few tactics that worked in 2016. This year, let’s dig into how we drive organic traffic to website with the tactics already practiced in our local SEO Tulsa processes.

Driving Organic Traffic To Build LinksInternet Marketing Tulsa

Let us not prolong it any longer, let’s dive into organically driving links to your website. Here are our tops picks:

#1 Video Creation and Sharing

How many silly and utterly mundane videos have gone viral over the internet? A gazillion, perhaps? Why has a crying baby gone viral? Or a teenage boy trying to pull a stunt but failed dramatically generated thousands of views. Why is this so?

The answer is simple. Video ise entertaining. It is informative, visually creative, and entertaining – a total package. To generate traffic and backlinks to your website, start by creating informative and pleasing videos. They should highlight your brand, product, and service.

Optimize the video title, description, and content with your target keywords so it will be properly indexed in the search engines. Once it’s up, start sharing it around in your target niche, on popular websites with related content, and on different social media platforms.

#2 Blog Posting and Sharing

We’ve established that content creation is crucial, one of the bloodlines that will keep your website legit and alive. Creating blogs, about site updates, new service news, relevant niche topics, or a guest post; will raise the bar to a higher level. The connection you can create with these blog posts is limitless so long as you know where and how to syndicate them.

Choose reliable, trust-worthy websites that accept content re-posting. Great examples are Reddit (topics are usually discussed in forums with over 36 million users) and StumbleUpon (a content discovery site that directs users to websites). Imagine exposing your blog content to multiple types of audiences you couldn’t reach on your own unless you spent thousands on ads.

#3 Photo Submission and Sharing

Technological advancement doesn’t just end with impressive link building tactics. It has turned the internet world into a much more versatile place for websites to thrive  and gain organic traffic. Creating an image gallery with pictures relevant to your niche and brand, optimizing it with the target keywords, and sharing the photos on image sharing platforms will get the site in the search results.

Google places high value and weight on images with target keywords. It is also important that all inbound links attached to the image(s) are do-follow links to get the best traffic results.

Find out what strategies you should avoid when creating links this year.

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Sunday, April 23, 2017

Top 3 Advanced Link Building Tactics For Beginners | SEO Bridgeport

Top 3 Advanced Link Building Tactics For Beginners | SEO Bridgeport

If you have just taken a quick break after brooding over the number written on your ranking analysis, then you are one of the many enduring the daily grind of a keeping websites visible, relevant, and progressively ranking.

Localizing your search engine efforts does not only help attain an online presence, it also helps your potential customers find you locally. And one of the most effective methods ever to exist in the search engine optimization world is building links and connections to related websites.

In our SEO Greenville post recently, we discussed two simple concepts to earning relevant links toward your website. In our continuous effort to help small businesses grow their business, our local SEO Bridgeport has put up 3 more link building tactics for those who have now mastered the basics of earning links.

The Top 3 B’s In Advanced Tactics

SEO BridgeportWe are coining it the 3 B’s for the sole purpose of grouping them together and finding out how these three effective must-try tactics are proven to work by many SEO agencies. They come in any order and the results they produce will still depend on how far you are willing to invest, but still, the ranking results are exemplary.

Blog Community

With the quality content you have on your site, online users can now confirm that the website is legit. Now, focus on creating and posting blogs, either a daily, weekly, bi-weekly, or monthly post about the products and services offered or write about any topic that will shed light on your customers.

If you are fairly new at blogging, learn more about blog carnivals. It is a blog promotional event where one blogger hosts the event and several other bloggers participate. A topic is then announced for other bloggers to write about and publish on their own blogs. The host then gathers the links to these blogs and writes a summary of all the contents submitted.

It is then up to the host when, where, and how this will be disseminated. The important thing is readers will have an easy access to the different blog links. If you participate in such event, you will have access to different types of audience.

Broken Links

This is about finding the right page and the opportunity you can gain from it. Searching for dead links, basically suspended or inactive pages, that’s still ranking high in the search pages is a good lead. Find out what pages are linked to the dead site, initiate contact to the websites where the links are coming from. You’ll be surprised at the positive response you might receive. Nobody wants to connect to a site that is dead for this could affect their own search rankings.

Let them know that you have valuable blogs with a similar content or topic. Chances are, they may start linking to your webpages, and add more links on your website. In a way, it is asking for links, but these websites still have the option whether to link to your site or not. More of this topic here.

Build Relationships

Building relationships work anywhere. In school, in the workplace, in the local community, or online. Start making connections, know the right people, the right group or community. By knowing these groups, you can grow your connection, and these connections will largely help in your link building efforts.

Join forums, online communities, social media groups, or any online congregation that is relevant to what you are trying to promote. Aim to establish long-term relationships with the right people. Earning connections is easier when people in your circle willingly link to your website.

By Default, You Are In Charge

When you need a better grasp of the tactics enumerated above, let SEO Bridgeport help you understand the ins and outs of blog communities, broken link tactic, and building long-term relationships.

Are you stuck in finding the right group to reach out to? Unsure which community can help you earn valuable connections? Don’t stress over it. Our localized internet marketing and SEO methods will introduce you to the right people.

 

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Saturday, April 15, 2017

2 Common Link Building Tactics For Beginners in Greenville SEO

2 Common Link Building Tactics For Beginners in Greenville SEO

Link building will never grow old when it comes to improving the Page Authority (PA) of a webpage. “Authority points” are earned when an external webpage connects to one of the webpages in your site or directly to your home page.

In search engine optimization (SEO), establishing a huge web of external pages linking to your webpages could only mean one thing, your efforts in building associations has come to fruition. But for beginners who are just about to start working their way in, much like the local businesses that are now being assisted by our SEO Greenville marketing agency, selecting which tactics to use and implement might come as a challenge.

Just as there are traditional and upgraded methods in marketing, link-building strategies come in three sets – for beginners, the advanced tactics, and the sidelines.

The Tactics Fit For Beginners | SEO Greenville

Some SEO companies think link building doesn’t work as well it used to in the past. But in truth, external web connection isn’t dead as it will continue to be one of the factors in Google’s core algorithms.

From Christoph C. Cemper’s 20 SEO Link Building Tips for 2017, he listed several reasons why earning association can dictate a website’s ranking in Google search. Here’s an excerpt from the blog:

“Can a website rank without links? We say that a website cannot rank without connection. Why do we think that?

  • Because it’s Google’s #1 ranking factor
  • Because it’s the WEB
  • Because its point to great content (that deserves to rank well)
  • Because they transfer power
  • Because they transfer trust
  • Because it’s through association that Google discovers your website…

“But don’t take it from us when we say that links are important, take it directly from Google. In March 2016, in a Q&A with Google, Andrey Lipattsev, a Search Quality Senior Strategist at Google, said the first two ranking factors were links and content:

“I can tell you what they are. It is content. And it’s links pointing to your site. (Andrey Lipattsev, Search Quality Senior Strategist at Google)”

Start With The Basics

We can’t transition to advanced tactics if the basics haven’t been set yet, for this will serve as the foundation for your next link-building move. Here’s an article that might help as well.

It Always Start With The Content

How can people trust your website if it doesn’t have valuable content? Yes, the quality of writing you put in your webpages is more than important. Informative, reliable, and well-researched posts can become a resource to the people who can actually help you earn association – the bloggers, researchers, and writers.

Infographics Are Attractive

Infographics are for those who don’t have the time (or attention span) to read lengthy blogs. They are more colorful, more succinct, and more attractive than a big block of text. From the same post by Cemper, he adds:

“However good your writing, some people find it easier to grasp information visually. Different people grasp information differently, and your business message has to be available in every form so that it can capture the attention of a wider audience.

“Many people use Infographics to attract links. And it works. Sometimes someone might use your infographic, but without linking to you. In such case, you could start a “Google reverse image search.”

Have A Fresh Start

Link-building isn’t limited to just these two tactics, in fact there are countless strategies that can be used to earn links. Our Round Rock team has put to good use the list of tactics we have compiled over the years.

There’s more to learn about getting those important connection from external webpages. Work with our Greenville marketing team so we can walk you through the advance and upgraded tactics of link building.

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Tuesday, April 11, 2017

Your SEO Guide To A Multi-Location Business

Your SEO Guide To A Multi-Location Business | SEO Round Rock

For businesses operating in multiple physical locations, digitally marketing the brand and services is difficult. Though you want to promote a single brand, the aim is still to rank high in the search engine results pages (SERP) for each and every location.

Typical online marketing strategies don’t work well in this situation simply because the SEO efforts would require exceedingly large amounts of marketing assets to be produced for each individual location.

When optimizing for SEO, content management and organizational management are separate divisions that are both vital in the overall local SEO strategy for each location. This is where SEO management becomes more complex, but our SEO Round Rock online marketing work can attest to how both divisions can be properly managed with the right tools.

Management Contrast: Organization vs. Content

Organizational Management

Website strategy and SEO Round RockWho will plan and create the content needed for your website? How will you promote your brand or product locally? Do you have different services and promotions going on in each store? Are the stores operated by one group of people or are they managed separately and independently?

Local optimization is dependent on the demand in each location, therefore the marketing strategy for one store my not be adequate for the other. What do you do then?

The key is to analyze your keywords and competitors, and know what your customers and target markets are searching for. Take what is currently successful for your competitors, and optimize on-page for those elements. Then focus your off-page strategies on driving traffic to your site(s) for those elements.

Content Management

This is basically the written information about your business, the most important details are the business name, physical address and permanent phone number (NAP – name, address, phone). It’s imperative that this information is exactly the same across all digital media platforms, if not, Google won’t be able to match up all your online properties to your locations… and this will have a significant impact on your rankings.

Managing content for your separate locations also means differentiating between them in your blogs and social media as well. Separate blogs for each location, separate YouTube channels, separate Facebook pages… everything. Each location needs to be able to point content directly back to their store’s website, even if it’s a subdomain of your main site. Careful planning needs to be taken to ensure all off-page linking is done, and done to the correct location.

Planning Your SEO Campaigns

Planning involves content and organizational management. It also involves a lot of budgeting on your part. Determining how much you are willing to spend on local optimization will affect how to market your brand or product.

For all businesses, adding multiple pages on the website, adding a Locations or Cities Served tab, assigning one dedicated sub-page for each city effectively helps in building authority links. If your business has stores across a large region or even country-wide, then you’ll need to create subdirectory websites for each location. The more traffic driven toward your locations’ web pages, the more authority your entire website gets, as well as each store. You can charge this up by creating blog posts that focus their links on one location at a time, rather than all or some locations simultaneously.

We are after those links. And with the domain power of social media and web 2.0 sites, the more inbound links to create to your webpages, the more authority and relevance each location will receive.

Much like our optimization campaign in SEO Knoxville, focusing targeted content to one city location… both on-page and off… will increase your SERP rankings and local authority significantly.

Wherever you are in Round Rock, with our SEO  campaigns we’ll find the best approach for each business location.

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Wednesday, March 15, 2017

Top 6 Optimization Use Of Photos For Your GMB Page

Top 6 Optimization Use Of Photos For Your GMB Page

Setting up a Google My Business (GMB) profile is now a common marketing strategy for small to medium businesses wanting to grow their business or for online marketing SEOs helping business owners gain more traffic and visibility.

Most of our marketing strategies and website promotion for local SEO Fresno and SEO Knoxville take part in compiling these helpful tips, aiming to guide businesses to lead domination and sales increase.

Countless numbers of helpful articles and online guide are all over the web with one common purpose – to help local companies gain an edge over their competitors and rank higher in Google’s Map Local 3-Pack. With similar information scattered around, finding the most logical and applicable advice should be a priority.

The Power Of Image Story-Telling

Internet-Marketing-Round-Rock-NeovoraWith the many things you can do to promote your business in GMB, starting off with the easiest, most basic action step could bring you a long way. Nowadays, images can be produced without difficulty, with high quality photos often telling a lot about the brand. It is an alternative way to tell people what your business is, what you are offering, the services you provide, and what the customers will miss if they choose not to visit your place.

By painting a thousand words without relying on content alone, you can promote your business with breath-taking images.

GMB Profile Images

With GMB, adding different types of pictures on your account not only improves the effectiveness of the page, it’s also an outlet for company owners to showcase the best pictures they have to promote the store. Much like taking extra time to beautify your personal Facebook profile page to gain likes, your GMB works just the same.

For Profile

This one should be the best representation of your business, enabling any customer to recognize your store across Google. If you opt for a subtle or serene, colorful or black and white picture, it matters that it’s a reflection of your brand’s personality. The ideal size is 250×250 pixels.

For Cover

This will be displayed in your Google + page, which should be a grand showcase of your offers and services. Find the best spot in your store or location, snap a shot, enhance it and then add it as a cover photo. The best dimension is 2120 x 1192 pixels.

For Brand Logo

This is typically the 250×250 version of your company logo. If it doesn’t fit the ideal dimension, find ways to tweak it in some ways to get the desired size. Google allows owners to recommend an image to be displayed alongside your brand name on Google Search and Maps.

Aside form these primary images that needs to be added, there other pictures you can include in your GMB page for optimization and better visual impact.

Interior View

Give customers a real-life feel of the ambiance and setting of your place. These photos should entice them to come and experience the service themselves, make their mouths water with the table and food presentation, give them a taste of the comfort your company can give with the furniture placement and accommodation.

Exterior View

Show them a popular signage or street or landmark that is close to your location. Let them see how your shop or store looks like from the outside on each direction. Let them see the well lighted streets, the people flocking in to experience your services.

Product Samples

This one should be easy. Food bloggers never fail to post pictures of great food and great eats every day. Online clothing stores flaunt their latest collections and popular designs. You should do the same with your products, if it’s food, then get the best photo with the best angle and lighting effects.

The Google Trusted Photographer program provides a list of professional photographers equipped with 360 degree cameras and everything else needed to get a panoramic view of your location, which will give potential customers more reason to try out your service.

You’ll Need More Than Just An Image Gallery

While pictures hold great power in promoting your business, it only does half of the work needed to get the results you desire to have. With our expertise, our local SEO Knoxville campaigns don’t just focus on image optimization. We provide content creation, management and promotion so your images do not just tell a story, it creates a storybook about what your business is all about.

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Monday, March 6, 2017

Stay Competitive In Google’s Local 3-Pack

Stay Competitive In Google’s Local 3-Pack

There is no changing the fact that the Local Pack display in Google Map’s search results page has been brought down to 3. Well, no announcement yet of another major update coming anytime soon.

Along with this significant update are the changes on the information displayed with the business being featured in search engine results page (SERP).

This was hot news for all SEO experts and their corresponding marketing strategies, everyone fearing how businesses and websites will par with existing top list. And it is still today, forcing SEOs to come up with new ways to market web pages and build links.

Our SEO Fresno campaign understands the importance of ranking higher in searches, while ultimately working our way to lead local companies in the 3-Pack spot.

Several questions, very important points at that, have been raised and answering them with a comprehensive and detailed content will help small and medium companies assert which path to take to stay competitive locally. Our SEO Albuquerque has an informative content about the recent changes.

How Does The Change Affect Traffic And Visibility?

SEO FresnoLessening the number of featured store location in SERP understandably will lessen the number of businesses being exposed to online searchers – that doesn’t sound very helpful to anyone wanting to grow in their local market. But although the number decreased, it may have greater impact on improving traffic.

Just how can it affect the website’s visibility and site traffic?

It depends on the searchers physical location.

In recent experiments conducted by several SEO firms, it shows that there is a slight change of featured businesses in every search as well as their 3-Pack ranking spot. Take for example the shops in San Mateo Boulevard. The top 3 ranking shops would vary depending on where the searcher is currently at.

H4: It depends on the 20-business list Google Map populates.

Before the 3-Pack update, searchers can easily see the phone number and the Google My Business (GMB) link; now, they will be directed further to the 20-business list map view to retrieve contact information and address.

It depends on credible organic results.

Users are more likely to check results that are closely relevant to what they want to find compared to clicking advertisement links. In line with this, your company still has the chance to rank higher in the top 20 list when it comes to organic results.

How To Stay Competitive In The Local Pack?

Nowadays, keeping up-to-date with the latest trends in marketing strategies is your modern battle plan in this war of SERP ranking and traffic driving. And just by knowing what else can you do to push your business to the top, Google might find your GMB worth featuring in the local maps.

How do you stay competitive then?

It’s Not A Cause For Panic

If the business isn’t there yet, this shouldn’t be a cause to panic. It doesn’t directly translate to failure to rank better or that your SEO and marketing efforts are a waste.

The searcher’s local IP address is a heavy determining factor for Google to display the top ranking local businesses. What one searcher sees from his mobile device may be different from the person standing meters away from him. So even if your GMB page isn’t ranking well in your ranking reports, you may find it listed in the 20-businesss list or anywhere on the 3-Pack.

Check The Top 20 List

Being in the top 20 list is a good start. This place will still give your store more chances of ranking higher. The ranking of businesses doesn’t change much, which means, irregardless of the searchers location, once you’re there, you’ll get the exposure you deserve.

To ensure that you stay in this list you have to meet the following:

  • Your Google My Business (GMB) page should contain the important information about your store such as a unique description of the company, the permanent address consistent with the website and local directory address, pictures relevant to your brand, services, and products, and its appropriate category.
  • Earn positive reviews. Nothing beats the credibility and good performance of your store when positive reviews from customers are given. Find ways to encourage customers to leave a good feedback, which will definitely reflect on your GMB page.
  • Store hours needs to be accurate. Providing exactly what time the store opens and closes on weekdays and weekends will help your customers plan out when can they visit your place. It must be accurate.

Localize backlink building. Localizing your SEO link building, linking your website to local business that are relevant and similar to what you offer, is the best way to increase your local visibility.

Learn More Localized Marketing Strategies

As simple as it may sound, some of these useful tips can be a lot of load and finding time to work on your ranking above your full business schedule might be too much to handle. Check out Bright Local’s feature article for other useful information.

Our local Fresno SEO agency has the right tools to cover everything you need to do to improve your local standing. Take some time to rest while we work on our proven solutions to get you off the top 20 list and into the 3-Pack spot.

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