Thursday, June 15, 2017

Reaching Your Target Audience Through Successful Facebook Ads

Reaching Your Target Audience Through Successful Facebook Ads

Facebook is one of the largest and one of the most influential social media website in this computer age. The range of users vary from teenagers to adults in their fifties, wherein millennials are the age group that largely use this site to connect with friends and family to get updates, news, and stay connected to the rest of the world.

Customer acquisition platform Fluent released the results of a new survey that analyzed the smartphone and social media use habits of 1,769 millennials (aged 18 through 34) and 1,191 non-millennials (35 and older). The survey found that millennials spend the greatest portion of their “online time” on their smartphones, as 24 percent of millennial smartphone owners said “nearly all” of their online time is spent on their smartphones and 27 percent said “most” of their online time is spent on their smartphones,” this is according to a survey breakdown published on August 2016.

These numbers if multiplied tenfold or more, the number of possible and potential customers you can reach through Facebook alone can probably generate profits more than you have initially targeted for your business.

Ways To Reach Your Target Audience

Internet Marketing BridgeportThese ways can help out new businesses and small companies wanting to grow big online but don’t have the capacity to hire a marketing agency or create an internal marketing team to create campaign materials that will definite sell to the target audience. If you are looking for ways to save on online marketing without losing the chance to reach your target audience then this post is for you.

Open a Business Page. A lot of businesses on the site already have a business page. If you’re using your personal page, then this is the perfect time to switch to a business page. The process is simple and straightforward. At the start, you will have to select which type of business you are running, may it be a local place, company or institution, brand or product, or entertainment. Visit this page for more information.

Participate in conversations. This is one of the best ways to reach out to your target market and potential customers – through interactive conversation. Respond to comments on your posts and answer all inquiries as timely as possible. One way to engage site visitors is by responding to their messages as soon as possible. They are more likely to contact a company that responds within an hour compared to another company in the same industry that responds within the day. Response time is crucial and essential to the conversion rate.

Post updates regularly. Regular posting of updates related to brand, service, or product can be both beneficial and ineffective (depending on the frequency). Just like a regular Facebook page, you can post anything on your business wall but make sure that it’s interesting and strategic. You can post snippets about the release of a new product together plus the link of the content page rather than posting the entire content. A long read can sometimes be viewed as boring and uninteresting. Keep it short but catchy.

But don’t overdo it. Too many posts on the same topic or posting similar content in short intervals can annoy customers which may prompt them to unsubscribe or skip your update entirely unless you’re running a limited-time promotion which requires constant updating.

Promote exclusive deals and special promos. You can start offering a percentage discount on a product or various items on your store. People find discounts and special promotions more attractive since it gives them the idea of saving a few dollars or more when purchasing an item on sale. Aside from the possible increase of potential customers, there is a greater likelihood that the visitors will share the information with their friends. And this is why the specials being offered on your page should be substantial putting in the possibility that this could “go a long way”. Learn more about internet social media marketing by visiting www.neovora.com/

And lastly, purchase Facebook Ads. The most effective advertisement in this site is investing on the new feed type of ads which is proven to have better conversion rate compared to ads posted on the right sidebar of the site. It allows you to choose different demographics to reach your target audience.

The post Reaching Your Target Audience Through Successful Facebook Ads appeared first on Neovora.

Monday, June 12, 2017

How Mobile-Ready Is Your Business?

How Mobile-Ready Is Your Business?

Mobile users are unstoppable. Users can make a nonsensical video go viral. They can uncover hidden vacation destinations almost instantly. They can dig up old photos and images posted online. They can locate interesting places for unique eats and new flavors. They can find native shops and new cafes. They can find anything anywhere, anytime. And there is no reason why they can’t find your business.

Yet, having a working website isn’t enough when you are aiming for bigger sales increase and remarkable business profits. Nowadays, businesses exert more effort on building a brand name online to target audience and convert them into potential customers. Business growth no longer depends on the store location alone since an updated website can contribute a lot to the volume of buyers both locally and online. So, how mobile-ready is your business?

How To Start Your Mobile Campaign

Internet Marketing GreenvilleEven if your business is fairly new and small, if it’s accessible via mobile channels, prospect customers will be able to find you. Neovora’s internet marketing strategies include making webpages more user-friendly to mobile users. Cathal McGloin, the CEO of FeedHenry, wrote:

The marriage of cloud and mobility is empowering innovative businesses to provide apps that support mobile workers and meet customer demand, increasing productivity, visibility and engagement. There will be enormous gains for companies that move from tactical mobile app deployments to a more strategic “mobile first” approach that underpins workforce productivity and customer service.

Therefore, you need to be in the right place exactly at the right time with the right offer when users search the web. Take note of the following area of focus before starting a campaign.

1. Know The Users. More often than not, consumers surf the net using their mobile devices during their downtime at home. For fathers, this is the time to catch up on the latest basketball lead. Mothers use this ‘me time’ to check out skin care products and shop for comfortable wardrobe. Youngsters are more active in social media, online gaming, reading gossips, and celebrity stalking. Depending on the age range, take the time to research on the usual hobbies and interests your target audiences are engaged in.

2. Marketing Content. Online audiences have a short attention span due to the numerous amount of content they can find on the web, plus the web surfing experience has changed over the years. Finding out what content is most appealing to your target audience will lead you to create content that will surely catch their attention. Include in your posts words and phrases that are ‘in’ and are relevant to your business. Visit informational blogs about powerful content creation at www.neovora.com

3. Product List. When visitors reach your site, make them stay by giving them an easy access to the company’s products and services list. Remember that their attention span is short, therefore giving them an overview of what you are selling and if it interests them then it’s enough reason for them to stay and become buying customers. Here’s a list of more ways to have a mobile-ready website.

4. Simple Ordering Process. Think of providing convenience at all times. For quick service businesses, mobile apps are an effective means to accept orders and delivery requests. These potential customers do not have the time to drive around to buy a thing or two. They are more likely to purchase from an online store or website that offers free delivery or caters to shipment anywhere in the country. If your business transactions can be easily done on mobile, consumers can save time and you get buying customers in return.

You can never go wrong in setting up your website to be more friendly to mobile users when you know what interests them and how you can approach their needs and turn it into profitable campaigns.

The post How Mobile-Ready Is Your Business? appeared first on Neovora.

Saturday, June 10, 2017

There’s More To Social Media Marketing Than Facebook and Twitter

There’s More To Social Media Marketing Than Facebook and Twitter

Social media marketing in the internet age is a tool used by businesses to achieve their marketing goals. It is an effective way for marketers to reach the target audience via the internet through social platforms such as Facebook, Twitter, and Instagram (to name a few of the most popular sites).

With social media marketing, businesses have more access to a wider range of audience, plus a chance to have a more personal and timely interaction with prospects and existing customers. Aside from reaching out to customers, these platforms also help in:

  • The increase of referrals or sales leads
  • The increase sales of products or services
  • Driving traffic to a business website or blog
  • Providing customer service
  • Keeping people informed about promotions and special events
  • Developing new product or service

The Right Platform Can Help Your Business Grow

Internet Marketing Round RockEven though there are a lot of social platforms where you can bring your business to market your brand, depending on your business and target audience, you may or may not need all of these sites to increase customer awareness. Different users have a different preference and they access different marketing sites to look around and discover the latest buzz. Consider your business goals first, map out your targets (may it be weekly, monthly, or long term) and create an achievement checklist to keep track of every business progress.

Once the goals and actions steps are laid out, you can start choosing which social media platform can boost your marketing campaigns and best serve your interests. Start by checking the list we have below.

Facebook. Everybody uses Facebook, well anyone with a smartphone can log in the app anywhere, anytime. It has a friendly environment that requires active marketing strategy. It is a place where people go to relax, chat with friends, and get updates on the lives of the people they know. You can start by creating a Facebook Business Page. Pay extra attention to the layout as the visual aspect is the key component to a positive user experience.

Twitter. This platform allows you to broadcast updates across the internet. This tool helps you interact in a timely manner with your followers and everyone on Twitter who may have an interest in your brand. Tweet about updates on new products, discount schemes, latest promotions, and mix it with fun and exciting news about your business to build your brand. Following tweeters in your industry or other related fields will help you gain a steady stream of followers.

YouTube. This online platform is probably the largest place for creating and sharing video content across the globe. People visit YouTube every day to watch fun and viral videos. Consider creating useful, instructive “how-to” video content that highlights your product and brand. How-to-videos have a higher chance of ranking in the video search results in Google.

LinkedIn. This is a more professional social media site. LinkedIn Groups is a venue for businesses to engage in a professional dialog with people in similar industries and it also provides a place to share brand-related content. Businesses can also post jobs and general employee information. Encourage your customers to leave recommendations on your profile. Customer recommendations can make your business appear more reliable and credible to new customers.

Instagram. Every month, Instagram caters to approximately 600 million users, which is definitely one of the best spots to build a brand. In this platform, the quality of the post is much more important that the quantity. You can post images or short videos about the business, or a new product you want to introduce to both old and new customers. There are tips on how to maximize your Instagram exposure.

These are some of the well-known and most used social media marketing sites that will surely help you (on a larger scale) attract prospects to check out your website or to go visit your local business location. Bare in mind that choosing a marketing site must tailor-fit the kind of industry you belong to and the type of audience you are aiming to reach.

The post There’s More To Social Media Marketing Than Facebook and Twitter appeared first on Neovora.

Tuesday, May 23, 2017

4 Best Technical Audit Tool For SEO Internet Marketing

4 Best Technical Audit Tool For SEO Internet Marketing

Developing a website isn’t as simple as creating content with keyword-rich headers and reposting the same content to other publishing sites to build links. It’s just one complex aspect of an intricate puzzle in building a link profile. Although investing in quality and authoritative content is a strategic campaign that works most of the time, this is just one-half of the entire equation.

The technical aspect of a website dominates the other half. Without considering the technical side of developing a website and SEO marketing, chances are all these efforts will come to a waste. At neovora.com/ there are interesting posts about on-page SEO and local rankings that will surely help prepare you for a massive change in your website performance.

The evolution of SEO over the years has pushed the search engine giant – Google – to continuously develop its search ranking algorithm. The changes in the algorithm have made the technical side of SEO internet marketing all the more necessary to tackle on. There are lots of areas of a site that needs to be reviewed to determine its strengths, and most especially its weaknesses. Conveniently, there a lot of SEO audit tools that we can use for free to assess the overall performance of a website.

The Audit Tools That Will Make Life Easier

Knoxville SEOTruth be told, there are numerous numbers of tools you can use for technical audit. Some tools are designed for specific commands and reviews, while most cover and review all the important sections of an existing website. What matters is the tool should populate analysis on content, user experience, technical issues, keyword, link building, citation, and competitor data.

Below is a list of audit tools that most SEO experts and agencies use in their internet marketing propositions and strategies.

SEMRush

If this is a tool you have been using, you should know how good this site is. If this is your first time, give it a try. It crawls the domain from the web browser before creating an online report, putting into numbers the potential issues. It also provides an easy to read format report with export options for analysis and reporting offline. The most efficient feature of this tool is its history comparison. You can see whether changes made to the site have had a positive effect, or a completely opposite result.

Screaming Frog

With Screaming Frog, you can take a domain for analysis. It will crawl into the site pages in the same way a search engine would. The tool crawls and pulls through nearly everything you will need to determine which SEO strategy is a success. It is also great for On-Page SEO as well.

When you perform the audit, it can highlight the areas of the site that could have an issue (meta robots errors, duplicated pages on different URLs, and internal redirects to name a few). The free version is limited to 500 pages which is fine for small websites, and the basic per year subscription isn’t too expensive if you have a bigger website.

SEOprofiler

SEOprofiler is a complete software. It combines a variety of tools in one place as a one-stop shop which is perfect for technical audits. Mainly focused on working within the Google guidelines, it highlights integration features with social media and Google Analytics to provide a top quality report on competitor sites and data on local search rankings.

The best thing about this tool is it can create a report on keyword rankings in over 65 countries on Google, Yahoo, and Bing. It can help you identify keywords that will help improve your website’s visibility to deliver the best results.

SiteAnalyzer

With over 50 testing criteria for your website’s effectiveness, this tool focuses on auditing SEO and improving the quality of your website. It will help improve the user experience when they visit your site and your local search ranking as well. It has a free option that offers up to 20 free analysis per month. You can visit this website for a longer list of SEO audit tools.

Now that you have an overview of what these tools can do for you and your website, start investing time in getting to know them so you can determine which site can better suit your SEO audit needs. Also, you can check http://neovora.com to learn about the different analysis you should focus on for your site.

The post 4 Best Technical Audit Tool For SEO Internet Marketing appeared first on Neovora.

Sunday, May 21, 2017

Additional Technical Site Audit Steps To Further Your SEO Performance

Additional Technical Site Audit Steps To Further Your SEO Performance

In our previous blogs, we have established that conducting a technical site audit is the core step in finding the weak points of a website’s marketing and link building strategy before any action steps can be taken to improve its overall performance. This is a practice most SEO agencies and consultants would conduct before fully committing to a partnership with a company or business.

This is a practice performed monthly by Neovora for its clients to check three things: 1) the client’s company is heading the right direction with its campaign efforts, 2) the website is fully optimized to rise up in the SERP ranking, and 3) all business goals are eventually achieved. With an in-depth site audit, you will know where your website stands in terms of branding and online presence.

The Final 3 In 2017 Technical Audit

Internet Marketing FresnoCarrying out a technical audit of a website is one of the most important things you need to do to improve a websites overall growth. It is done in order to make a website flawless and more search engine friendly. The ultimate aim of carrying out SEO technical audit is to highlight strong and weak points of a website,” this is according to an excerpt taken from cartoozo.com.

Have you been wondering what marketing strategies have an appeal to your target audience? Do you know what type of content is setting your site apart from the rest? Just how can you land a good spot in the results page and keep that spot while you build authority links? You need to perform these type of audits to get better results.

Link Analysis

Most search engines, especially those with the big guns like Google, often modify their search algorithms from time to time to continuously improve the search navigation experience of the users. And so, websites are expected to keep up with every algorithm update to avoid getting penalized while improving the user experience.

The main goal here is to determine the strengths and weaknesses of your link profile. There are few different link factors to watch out for.

Link relevancy. Are the backlinks hitting the website relevant? Link relevancy is the ruler when it comes to link building. Backlinks shouldn’t be a 100% relevant to the site, but the majority should be.

Link diversity. For a more natural looking link profile diversify your backlinks. These type of links include directory, resource page, niche profile, forums, and relevant blog comments.

Link Authority. Authority links can bring in good juices to your site. The higher the DAs and PAs are, the better it is for your site. Sometimes, pure authority websites can overpower relevant links.

User Experience Analysis

You’ll never know what your users think about the usability of your website. However, you can verify their user experience through several indicators based on the data inside Google Analytics.

Bounce rate. “It is the percentage of single visits (or web sessions). It is the number of visits in which a person leaves your website from the landing page without browsing any further,” a quote taken from an online article.

Exit pages. Identify which pages user leave the most. By knowing which page are making them leave, you can start fixing the site where it is needed the most.

Visitor return. This one is a strong indicator that your site holds content worth checking and user experience is positively favorable. Return visitors will give you more opportunity to convert them into leads or email subscribers.

Citation Analysis

This last step in technical site audit is to mainly check the consistency of your website’s NAP (name, address, phone number) across the internet. To obtain NAP consistency on all online properties, check out online business directories to submit your business’ official NAP information.

When the technical site audit is done and all the contributing factors are analyzed, you will have a better overview on how to promote your website based on your strong and weak points. Internet marketing service companies such as Neovora often conduct monthly site audit to gauge the improvement of a website and how far is it from achieving its targets.

The post Additional Technical Site Audit Steps To Further Your SEO Performance appeared first on Neovora.

Friday, May 19, 2017

Steps To Implement A Successful Technical Site Audit

Steps To Implement A Successful Technical Site Audit

To strategists and SEO agencies, technical site audit is the ultimate guide to improving website performance and eventual business success. The data collected after an extensive SEO audit will serve as the basis to plan out the campaign strategy to help improve website traffic, online presence, and business branding.

In a different blog post related to the Internet Marketing Omaha, we have discussed the initial aspects that marketing agencies look into to determine which area in your campaign strategy isn’t producing positive numbers or possibly dragging down the growth of your business, and how to develop this information into a workable solution.

3 Of The Crucial Site Analysis

Internet Marketing AlbuquerqueWe have established that listing down strategic objectives is the first step, wherein you figure out your long-term goals and how these objectives can help attain these goals. It is also important to analyze the effectiveness of your keywords or if you have been targeting the right keywords. Analyzing the website data of competitor sites is helpful in directing you to the right route.

Now, let’s talk about the 3 crucial site analysis that inspects your website down to the minute details.

Technical Analysis

The purpose of technical analysis is to find out what is pulling down your search engine performance and providing poor user experience. There are many issues that affect your website and it matters that they are discovered right away. With every passing day that none of the issues are addressed, you are losing valuable site visitors.

1. How fast is the website load speed? Check out these 11 tips to increase website speed.
2. Do you have a mobile friendly website?
3. Is there keyword cannibalism? When two pages compete for the same keyword, Google will be forced to decide which is the ‘best’ page. This is termed as Keyword Cannibalism.
4. Is your website being indexed properly?
5. What about a duplicated content? Google will penalize posts with duplicate content.
6. Did you SEO optimize the URL structures?

Page Level Analysis

A strong and well-researched content is useless without effective optimization. And even with strategic optimization if the content is weak, it still will not work. There is a need for balance between strong content and effective optimization.

1. Use Copyscape. Not only will you be able to check the authenticity of the information in your posts, you’ll be able to check if it has been copied or published on a different site; either a portion or the entire post.
2. Is the title optimized with the target keyword?
3. Does the META description have the keyword?
4. Don’t forget to optimize the URL.
5. Can you find the keyword within the first few sentences or in the last paragraph?

Content Analysis

By analyzing the blogs, you can figure out if your content strategy is actually working and discover the gray areas in your article publishing and link building methods. The site audit will give you a better understanding of what you have been doing right, and how your posts can be improved.

1. Are your posts well-researched?
2. Are your topics relevant, informative, and linkable?
3. Are your posts competitive enough?
4. Do you have the ideal length?
5. How engaging are your published articles?
6. Is it accurate?

While ads are beneficial and financially helpful to your campaigns, too many ads can downgrade the value of your website and scare away visitors. Also, moderation of blog comments must be implemented. Some posters only intend to post malicious or spam comments. In the Internet Marketing Albuquerque, it is a practice to block spammers from posting unwanted comments.

With these questions in mind, a complete technical site audit could bring about uncompromised data, the same data you would be using to improve the performance of your website and overall user experience.

The post Steps To Implement A Successful Technical Site Audit appeared first on Neovora.

Wednesday, May 17, 2017

How To Start A Comprehensive Technical Site Audit

How To Start A Comprehensive Technical Site Audit

Behind every successful website is a team of SEO experts that monitor ranking status, site traffic, search engine optimization strategies, and overall content. From time to time, the site will be evaluated for its deficiencies or areas of improvement with the use of a tool, process, or system. This is called a technical site audit.

Through a site audit or an SEO audit, one can uncover ways to improve one’s SEO campaigns. One aspect is to identify the weak points in the campaign strategy which are hurting the performance of your website and its overall impact on users. The Internet Marketing Omaha team often starts with an SEO audit before strategic planning and implementation of marketing plans.

The end result is to come up with a list of items that need improvement or fixing, and which action steps are needed to address these issues.

When Do You Need An Audit?

Internet Marketing OmahaThe first step to implementing your SEO campaign strategies is to conduct a comprehensive site audit. The process will give you specific areas that need improvement, and the areas where your campaigns are seen effective. Think of it as an assessment of your SEO performance.

So, how do you effectively conduct a technical SEO audit? By creating a comprehensive checklist. With a checklist, you can ensure that no aspect of your campaign effort is left untouched. Internet Marketing Portland uses a complete SEO audit checklist which makes it effective in its campaign implementation.

Here, we will tackle three out of the nine steps of a comprehensive checklist. Always remember that a good ranking website is the end result of multiple positive ranking factors.

1. Strategic Objectives

What are the long-term goals for your SEO campaign and business ventures? You have to set a clear strategic objective from the very beginning, it should be a reflection of what your business goals are. If you already have objective(s), start reviewing them.

They should be relevant to your business, specific towards your marketing campaign, and attainable within a set time frame. They should also be measurable in some way, where in you can determine at what percentage are you at in achieving your goals.

2. Competitor Analysis

By analyzing your competitors’ performance, you can validate your keywords and pinpoint the missed link opportunities. A good audit result will show:

– Which keywords your competitors are targeting, and which ones are the most profitable for them,
– An analysis of their link profiles which reveal possible linking opportunities for you,
– The types of content that are performing best for your competitors.

You will need to use a tool to gauge the relevancy and effectiveness of your keywords. The easiest way is to determine the page authority (PA) and domain authority (DA) of a keyword in search engine results pages (SERPs).

Visit the Moz page or download the Moz toolbar for assistance in keyword analysis.

3. Keyword Analysis

Do you have the right set of target keywords? Sometimes, one of the biggest reasons why your marketing campaigns aren’t giving the results you want is that you are not targeting “money” keywords. Focusing your efforts on keywords that will actually bring conversions will give the results you’re looking for.

So how do you target the right keyword? If you happen to have a long list of keywords, narrow it down to 20-30 keywords, possibly merging similar words to form long tail keywords. Remember to keep it specific, measurable (its impact on link acquisition), and attainable (with the use of data).

There are different sets of analyses that will break down the cause and effects of every marketing strategy for a particular business website. In our next post, we’ll cover the next 3 important factors in a site audit. By the time we’re done, you will have a clear and comprehensive guide to achieving your goals.

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