Tuesday, December 27, 2016
Sunday, December 18, 2016
How Inner Linking Increases Site Visibility | Albuquerque SEO
When we dwell into the inner linking subject which is a familiar term for computer programmers, web builders, and site developers. In itself, it is a complex matter when it comes to it’s technicalities yet a simpler logic frameworks the backbone of the system. Strategic inner linking is a Search Engine Optimization (SEO) power technique, propelling the success of content marketing. Learning this technique will help online marketing maximize it’s effectiveness on a steady ongoing basis. For a comprehensive discussion on Albuquerque SEO, read here. By linking one page in the website to another page on the same website with the use of an internal link, the probability of the website to indexed is high. Inner linking has three main purpose: l Assists in website navigationl Scatters page authority and ranking power throughout the sitel Characterizes the hierarchy and architecture of a website
The Inner Linking Theory | SEO Albuquerque
Kissmetrics.com explains how the theory of inner linking advances a website’s searcheability on Google.
Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking.
The basic theory is this: Internal linking strengthens the overall search-optimized value of a website. Inner linking does so by providing clear paths for spiders, prolonged sessions for users, and a tight-knit network of pages and posts.
The Components of Inner Linking For A Top-Notch SEO
Produce Multiple Content
To successfully create multiple inner links, first there must be a great number of content to work with. A slaying content marketing strategy goes hand in hand with a slaying inner linking strategy. One can not maximize it’s full effect without the other. Internal linking does not require organizational spreadsheets. Its the abundance of content pages that leads to one informative page to another informative page which is also connected to another helpful page that makes this system effective. Searching the local Albuquerque market, you can see the impacts of Albuquerque SEO. Those sites that are ranking high are not always there by chance.
Anchor text will lead the readers directly to the exact page in the website where additional information or new topic is discussed. Using an anchor text is easier compared to linked images which needs to be properly alt-tagged. Keywords used to optimize the page shouldn’t be the anchor text. A plain, simple word or set of words in a sentence can be anchored. A perfect anchor text will pass juice to another page on the site, like right here, where I type in Omaha and link to our Omaha Nebraska SEO page.
More Importantly, Use Relevant Links
In the same Commandments of Internal Linking article from kissmetrics.com, it was stressed out how important relevant links are when added to a content.
Internal linking, as I’ve made clear, is less rigorous and scientific than some might think. But you still have to be intentional. Don’t merely link for the sake of linking. Instead, link to content that is relevant to the source context.
In other words, let’s say I have a page on my site about dog food. And, I have a page on my site about the nesting habits of parakeets. (I have neither.)
Should I link the two pages?
There is not a strong connection between dog food and parakeet nests, especially on a superficial level. These two pages probably won’t provide mutual enhancement from internal crosslinking. Again, from Kissmetrics.com.
As much as possible, link to relevant content in your inner linking. Be sure to learn more about our strategy on our Albuquerque SEO company page.
Tuesday, December 13, 2016
Omaha SEO | Securing Your Web Connections
The scariest scenario one can imagine while using the web is an unwanted intruder crawling into your web communication without you realizing it. While you enjoy the luxury of surfing the net and navigating from one site to another, your sensitive computer user information might be at risk.
Whether you’re in Omaha Nebraska or Wall Street, hackers are looking to phish your data. These security considerations must be on the menu when looking into Omaha SEO strategy.
No City Dweller Is Safe | Internet and SEO in Omaha
Intruders capitalize on unprotected communication with the mastery of tricking your computer users to give away sensitive information or remotely install malware that could corrupt your computer files, or worse, attack your computer system.
There are intruders who do not have such malicious intentions except for one – insert advertisements into your resources. A good example of this is a third party injecting advertisements that could create security vulnerabilities. To read more about why HTTPS matters, read the full article.
As we continue to bask into the online magic, let’s all be vigilant and make sure that our web activities are secure.
HTTPS Is Your Security Key | Omaha NE SEO
The Hypertext Transfer Protocol Secure or commonly called HTTPS, is a protocol for securing communication over a computer network. It is consist of communication over Hypertext Transfer Protocol (HTTP) within an encrypted connection by Transport Layer Security.
HTTPS uses an asymmetric Public Key Infrastructure (PKI) system. This system uses two keys – the public key and the private key. Anything the public key encrypts, the private key decrypts. The same process works the other way around.
As the name suggests, private key encrypted websites must be strictly kept protected, the owner having sole access to the protected key. A padlock icon is usually added on the address bar when a protected website is opened.
Relatively, the public key is intended to give anyone and everyone who wishes to access the secured site the ability to decrypt the information that was encrypted with a private key.
The greatest benefit one can get from using HTTPS are as follows:
- Customer information, like credit card numbers, is encrypted and cannot be intercepted
- Visitors can verify you are a registered business and that you own the domain
- Customers are more likely to trust and complete purchases from sites that use HTTPS
- Security is it’s main functionality
The Internal Process In Keeping Your Web Communication Security
Comodo has the perfect article explaining how HTTPS security works and what happens behind the screen:
What is a HTTPS certificate?
When you request an HTTPS connection to a webpage, the website will initially send its SSL certificate to your browser. This certificate contains the public key needed to begin the secure session. Based on this initial exchange, your browser and the website then initiate the ‘SSL handshake’. The SSL handshake involves the generation of shared secrets to establish a uniquely secure connection between yourself and the website.
When a trusted SSL Digital Certificate is used during a HTTPS connection, users will see a padlock icon in the browser address bar. When an Extended Validation Certificate is installed on a web site, the address bar will turn green.
Why Is an SSL Certificate Required?
All communications sent over regular HTTP connections are in ‘plain text’ and can be read by any hacker that manages to break into the connection between your browser and the website.
This presents a clear danger if the ‘communication’ is on an order form and includes your credit card details or social security number. With a HTTPS connection, all communications are securely encrypted. This means that even if somebody managed to break into the connection, they would not be able decrypt any of the data which passes between you and the website. Read more on Comodo
An Extra ‘S’ Really Helps | Omaha SEO Company
Now that the benefits of choosing HTTPS over HTTP has been laid out, the next time you pull out a website, make sure it has the additional ‘s’ on the address bar. Its the surest way to protect your sensitive information and an effective blocker for those unwanted intruders.
The same goes with building a website. Security is a stronghold most consumers rely on to keep using a service. A more secure site will most likely attract more traffic, thus increasing the site’s online visibility. We’ve had lots of success recently with this same implementation Portland OR.
We are looking to roll out https encryption as part of our Omaha SEO implementation. For all small and medium sized businesses with webspace, this is a crucial component.