Tuesday, July 25, 2017

5 Easy Ways to Increase Facebook Engagement

Increase Facebook User Engagement In 5 Easy Ways

Facebook is a social media platform we here at Neovora use for ourselves each day. It’s not just for users who are into sharing daily activities with the public and keeping tabs on people in their feeds; it’s also for businesses looking to reach targeted audience and increase brand exposure. It’s a place where businesses can act as a regular user but with a bigger campaign plan to accomplish bigger marketing goals.

Many users have different ways of engaging to a certain post (in the form of likes, comments, or shares), all depending on the content and the type of update posted on a wall. According to a Zephoria study statistic, in every one minute there are: 510,000 comments, 293,000 statuses update, and 136,000 photos upload.

What does these numbers implicate? This is a clear evidence that there are a lot of engaged and active users on the site, but at the same time the information competition is huge. Whether your posts will get the attention it needs, it will depend on how creative your ideas are.

User Engagement: Taking It A Notch Higher

Internet Marketing WorcesterBy knowing how to ignite engagement from your followers, existing customers, and overall visitors, you might hit those target numbers sooner than expected. So it pays to know which marketing strategy can help you convince users to tap the like, share, or comment button. You can start by using these simple template posts.

“Fill in the blank. My [activity] must-have is ________.”

This type of post will help people think about upcoming events. And while it stimulates them to think about what they would do, it’s also a great way to get them to talk about your product or service. The trick is to use an activity that is relevant to the service or brand you’re trying to promote such as Friday night outs, weekend camping trips, food blogging, etc.

It is important to focus on what you wish to accomplish when using this template. Here are a few examples:

Fill in the blank. “My Saturday evening must-have is _______.”
Fill in the blank. “My camping trip must-have is _______.”

Like vs Share Option

A “Like” vs “Share” option is an easier way for users to voice their opinion about your post by engaging with your brand. Basically, the two opposing sides give people two competing options. It acts as a social proof of the number of people participating, which encourages others to join in, and ultimately shows which option is winning.

To accomplish this, create an image with two sides, preferably a mash-up of images, each with descriptive titles, and the most important of all, an overlay graphic that reads “Like vs Share”. Don’t forget to add a short description that reinforces how viewers can participate, then wait for the instantaneous reaction from your visitors. Visit www.neovora.com for more tips on effective social media marketing.

Caption This!

This template is 95% visual and 5% text – very simple and fun. This is often effective with images or Vines (short-format videos) that only needs two words, “Caption This!” The visuals can be about anything – funny pictures of animals, toddler moments, awe-inspiring landscapes and scenery, or crazy human moments.

When using this type of approach, take into consideration the kind of emotion you want to stir within every person who would see the post. It can be funny in general, puzzling, shocking, or inspiring. Choose visuals that could strike anyone at first glance which could trigger them to engage with it.

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Saturday, July 15, 2017

Three Pinterest Strategies To Help Boost Your Business

Three Pinterest Strategies To Help Boost Your Business

Next to Facebook and Twitter, there is no doubt that Pinterest is one of the most popular social media sites today. More users referred by the site are more likely to purchase products than those sent by other social media giants. With its unique and super simple navigation ways, everyone has access to ideas, samples, guides, How-To’s, content, images, and techniques that might be vital to one or more person.

Pinterest has more than 150 million monthly active users, and most of the people joining are outside the U.S. So to continue the growth — usage is up about 50 percent year over year, as last year there were 100 million monthly active users — Pinterest has taken new approaches, including employing artificial intelligence, a faster system for ranking, and localization of content,” says Jordan Novet in an article posted on venturebeat.

With a huge user-base, Pinterest can definitely help you reach your target audience through aesthetic, well-planned, strategically organized Boards. Every member of the website has the ability to customize their own Boards however they see fit, which is a driving factor for many to proactively direct links to their target web pages (more likely a direct link to their own website).

The Must-Try Pin Strategies

internet marketing wilmingtonWould you like to reach the 150 million active monthly users? Would you like to know what categories are the most used out of the 20 million pin recommendation candidates ranked per second? How about the 200 million visual searches per month? If you do, Neovora can help you start reaching more people with these simple but effective methods.

Board Optimization

How you name and describe your boards are equally important. It tells users what to expect from your pins and at the same time, it helps them find your content. In as much as possible, make these names and descriptions an exact match of the keywords your target audience would use in searches. If you are into the clothing business, narrow it down by using specific terms like skinny jeans or off-shoulder tops or use popular brands.

Don’t forget to optimize the description of each board. The limit is 500 characters, therefore you can keep the content short but precise and contains at least a gist of your overall business; write it down like you would with a meta description for an article or blog post.

Pin Description Optimization

In addition to board optimization, you would want to optimize the individual pin descriptions. Often underutilized, the context found in this section helps visitors understand what the pin is about. It is a good engagement factor which leads to getting likes, comments, and re-pins. But don’t just throw in random thoughts when describing a pin.

Keep in mind that it helps your target audience understand the pin, therefore it might require a lot more thinking. Draw out the writer in you and piece together the best marketing piece you can muster. It may be a bit of work but it’s totally worth it!

“Pin It” Button

The ‘Pin It’ button is like a little a power button that allows your users to take charge in pinning content, images, and posts from your website. To simply put it, allow them to do the work for you. With this button, visitors can share your pages or posts using the pin button in a few clicks instead of copy-pasting the URL, opening the Pinterest site, then share. It’s less work for them, and much lesser for you!

The best part of this strategy is the possibility of reaching different audience type, not just your target market. The visitors and readers who pin your posts have their own followers, and these followers will see the activity in Pinterest which could increase the impression of your content and could lead to higher conversion rate.

There are far more advanced marketing strategies for businesses to boost traffic and increase conversion. Check out this beginner’s guide for more information. Or visit www.neovora.com/ for additional social media marketing strategies.

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