Tuesday, July 10, 2018

Exclusive Leads Vs Shared | Pay Per Call Local Lead Generation

Exclusive Leads Vs Shared | Pay Per Call Local Lead Generation

Looking for information on shared leads instead of exclusive leads?

Let’s say that you’re a home improvement contractor for one of these industries:

  • Air conditioning and heating
  • Plumbing
  • Roofing
  • Tree service
  • Etc

There are many online directory companies out there looking to sell their own home improvement lead generation service, and you know them well from their oftentimes aggressive marketing, that will sell leads to your industry catered specific to your location. Some of these online directories include:

  • Home Advisor
  • Thumbtack
  • Angies List
  • Yelp

They all sell you shared leads. We don’t believe in shared leads. They’re complex, inconvenient, and ultimately push prices down. We only supply exclusive leads.

What is the Difference between Local Lead Generation Types?

pay per call local lead generationShared Leads in Your Local Area (and why they’re trash)

From Revimedia:

Shared Lead Model

Depending on the vertical or industry, these buyers are most of the time a mix between national and local buyers. Shared leads can increase competition between buyers since lead contact data is sold to multiple buyers, but they are usually also sold at a cheaper price than exclusive leads. This allows buyers to buy more volume. If buyers have a strong brand and an optimized sales process, this lead model may work much better for them, since brand awareness is high and they have structures in place to manage lead follow-up and nurturing. These are important aspects when it comes to converting shared leads into sales.

A shared lead works like this:

  1. Client opts into a lead generation site.
  2. Lead generation site supplies all contractors with the leads.
  3. Local contractors call lead and offer their service.
  4. One contractor ends up with the business (maybe).

Breakdown of shared leads:

  • Leads are cheaper (and often less prepared to buy).
  • Leads are more voluminous.
  • Leads are SHARED with your local competition (and you will have to battle it out for the privilege to serve that customer).
  • Leads can often be lost by not getting to the prospect first.
  • Customers get to watch companies drop their prices to battle for their business.

Shared leads are great for businesses that have low prices, large marketing budgets, and cunning sales teams who can convert leads at a higher percentage than the local competition.

We don't like this model. We want to send clients DIRECTLY to your phone with our pay per call lead generation strategies.

Exclusive Local Contractor Leads

From Revimedia:

Exclusive Lead Model

...Lead data is only sold to a single buyer. In theory, there is no competition (although nothing is stopping consumers to submit multiple quotes through different lead gen channels). The most common example of an exclusive lead is a live transfer, e.g. through Click-to-Call. Although there is less competition when it comes to exclusive leads, buyers are also less likely to be selective about leads they buy.

Breakdown of exclusive leads:

  • Leads are more expensive (yet ROI is way higher than shared).
  • Leads are less voluminous (yet convert at a higher rate).
  • Leads are directly funneled to your phones (and they reach out to you).
  • Lead quality is higher, and less jaded (not having been called by 5 local contractors).
  • Leads don’t necessarily care if you have newer brand reputation.

Exclusive leads are the real deal. And we set them up for you on a per call basis. What we offer with Call Adrenaline:

  • Instant Results - Leads start calling in 1-2 days
  • Hyper-Targeted - Leads want the exact products and services you offer
  • Exclusive To You - Leads go straight to you and only you
  • Flexible Package Leads - Choose the amount of leads you want
  • Zip-Code Radius - Leads come from only the service area you choose

Click to learn How it works and see how you can scale your business.

The post Exclusive Leads Vs Shared | Pay Per Call Local Lead Generation appeared first on Neovora.

Monday, June 25, 2018

Turn Happy Clients Into Gold By Asking For Reviews

Turn Happy Clients Into Gold By Asking For Reviews

We all know that reviews are crucial for restaurants and hotels, as well as other establishments within the service industry… but what about other local businesses?

The statistics are out and it's clear that prospects are basing their buying decisions on social reviews...

  • Star rating is the number one factor used by consumers to judge a business
  • 49% of consumers need at least a four-star rating before they choose to try a business
  • Review trust is at 88% compared to 83% in 2014

How do you maximize this information? How can you grow your business with a simple strategy you already know to be true?

Asking for reviews can be a simple and effective strategy to growing your business.

How Local Businesses Benefit from Online Customer Reviews

how to get more google reviewsHaving a ton of high quality reviews on the internet is not just fluff on social media. They actually matter and provide a big impact on your bottom line.

  • Social Proof: 88% of consumers have read reviews to determine the quality of a local business.
  • Looking For Special Services: Prospects may be looking for a specific service or product and online customer reviews may indicate if they will get exactly what they want.
  • Safe Investment: No one wants to throw away money- businesses with lots of reviews are proven, have been verified by the local community, and assure good investment.
  • SEO: Google search factors in local business reviews when determining the ranking of their results (we are testing this to find the overall weight of reviews… its definitely important).

Why Customers Leave Local Business Reviews

  • They Want Something In Return - What can you offer them to incentivize them to leave a testimonial online?
  • They Want Recognition - People want their voices heard, they want to be noticed. How can you leverage this?
  • They Want to Help - Altruism really exists. I personally know a great mechanic, but his shop is always empty. Automatic 5-star review.

Asking For Reviews... Is That OK?

It’s definitely okay to ask for reviews on Google and Tripadvisor but with Yelp, its a big no-no. If you want to grow your social proof, you’ll need to get the ball rolling. Here are the proven methods to get clients to leave a review for your business on Google or Facebook.

asking for reviewsAsk Via Email

Ideally, you’re communicating with your clients through an email newsletter. Providing ongoing value via newsletter is the best way to keep clients for longer, to build their loyalty, and to get them spending more, more often.

Send an email in your newsletter sequence that asks “On a scale of 1-10, how likely are you to refer us to a friend/family?” Then make sure you group the 9s and 10s, and lead them to your Facebook or Google Review page!

This makes sure that you only get 4 and 5 star reviews! This is also a done-for-you service that we offer called Touchpoint 80/20. Check it out!

Weed Out The Bad

Customers are more likely to leave bad reviews. You’ll find many businesses online with nothing but negative comments flooding their page. These negative experiences can end up dominating the social sites. Meanwhile, majority the of silent yet content customers is the group you absolutely need for your business to stand out. Touchpoint 80/20 can help you acquire these reviews that are crucial for your business.

Communicate In Person

Train employees to communicate with clients at the point of purchase. Let them know that you value their opinion and the benefits they bring, that their experience can help your brand grow!

The Kind and Personal, Bonus Approach

Here is a perfect example of the personal ‘bonus’ approach. At a resort, the waiter approached tables that he worked with and said:

I am Ramon. It has been my pleasure to serve you tonight. As you may know, Le Kliff is very popular at certain times of the year, but in the summer we are closed in July, August, and September. I do not work at Le Kliff those months, so I am not paid in the summer.

We rely very much on reviews from TripAdvisor to generate our customers, since we are far from the city center. Our manager knows this (note: his name is Everado Vazquez. I talked to him afterwards, and he is an extraordinarily good restaurant manager), and he encourages us to ask our happy tables for reviews.

The way it works is for every review that shows up on TripAdvisor mentioning my name – Ramon – I am paid for one summer day.

You’re On Your Way To Testimonial Throne

Implement these strategies and get the ball rolling on referrals to Google and Facebook (those are the most important). It will take a bit of leg work but the benefits can ensure your business stands the test of time.

If you want to see our done-for-you service and the larger client retention system it is a part of, visit our page to learn more.

The post Turn Happy Clients Into Gold By Asking For Reviews appeared first on Neovora.