The Key Ingredients To A Powerful Social Video Content

Marketing videos were perceived to be the next big thing in social marketing, but that’s already a thing of the past. Social videos have now taken social media platforms into a different wavelength, reaching far more audiences than a regular block of informative content, and engaging more viewers to like, share or repost brand-initiated videos.

According to Wyzowl 2016 statistics:

• 88% of businesses say that video is an important part of their marketing strategy
• 76% of businesses that used videos believe that it provides a good ROI
• 93% of businesses who use videos believe that it has increased user understanding of their product or service.
• 72% of businesses who used video believe that it has improved the conversion rate of their website.
• 36% of businesses believe that they’ve received less support queries as a result.
• 62% of businesses believe that video has increased the amount of organic traffic they receive.

This trend has progressed rapidly and will reach higher lengths in the years to come. Undoubtedly, it is one of the newest additions to your promotion tool kit. But you might still have doubts regarding the effectiveness of this type of marketing. Is it really worth your time to promote your business through this means? Will it be as effective for you own business, as it did for competitors?

4 Of The Best Ingredients For A Content-Rich Video

Short 60 Seconds

Nearly two-thirds of consumers prefer to watch videos under 60 seconds. Attention spans are short and you want to keep viewers engaged, therefore keeping yours in between 30 and 90 seconds long is ideal. Here’s a few ways to ensure you hold the audience’s attention:

• Keep the word count to a minimum if your video includes text. Viewers should be watching what it’s about not reading through it.
• Use numbered lists or bullets to keep people engaged. This helps make the content easy to follow.
• Get the right pacing. Not too slow, not too fast.

Optimize Based On The Platform Needs

The goal is to deliver the best experience. Where will you post the video? Facebook? Instagram? Or YouTube? Will it be viewed in a laptop or on mobile phones? Here’s how you can nail it.

• Consider mobile views first. 65% of video views happen on mobile devices, so think mobile first.
• Assume people watch without sound. Make the content speak for itself without the need for sounds.
• Use the recommended aspect ratio or the square aspect ratio (1:1) since this size is compatible with most platform.

Descriptive Texts or Subtitles

Silent viewers make up most of the viewers, since most of these people are on the move, in public places, or in areas where loud sounds can be considered a nuisance. Here’s how you can make a silent 60-seconds short video:

• Subtitles matter. Without sounds, subtitles will help viewers follow your content without listening to it.
• Include description. Users must know the context of the video to give them more reason to watch it. Or if they need to watch it with the sound on.

Clear Call To Action Sets Things In Motion

Call To Action or CTA ensures that engagement doesn’t stop after the video is over. It guides viewers to the next step, whether to go to the homepage, the product landing page, or the Contact Us page. Here’s how to create an effective CTA:

• Use actionable terms. The audience should know what to do after taking in the content. Use terms like learn more, find out, or discover.
• Put out a clear value proposition. If you want viewers to take the bait, give them something to valuable.
• No business jargon. Keep it simple, straightforward, and actionable.

The Key Ingredients To A Powerful Social Video Content

Like most SEO marketing campaigns, combining all these effective ingredients and you’re on your way to brewing an engaging, actionable content.

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3 Signs That Tell You Need Multiple Social Marketing Accounts

Managing multiple social media accounts for marketing, lead generation, and traffic drive may be a strenuous job. Jumping from one account to another can be tiresome and there will come a time where an internet marketer gets tired of jumping between tools. In this post, we will discuss the Pros and Cons in managing multiple pages, and why having more might be necessary for your business.

The Pros and Cons Of Social Media Marketing

All internet marketing efforts do not necessarily lead to success, often times it is a trial and error method to test out which tactics work in generating leads from the targeted audience. Now, find out the advantages and disadvantages of having multiple accounts for your business campaigns.

Advantages

Grouped Audiences. By using different pages, you can talk to various types of audiences. There’s no need to limit your content to maintain a balance so you can reach out to everyone. This is especially helpful to businesses that service both the company and the customers.

Specific Topics. There are brands that tackle different topics. Take National Geographic as an example. Nat Geo is one account, and then it has sub pages like Nat Geo Wild and Nat Geo People, which discusses different topics to different target audience. While all of the branch accounts feed into the parent account’s posts, audiences are still given the freedom to follow their preferred topic.

Location-Specific Service. Multi-location companies which serve unique needs in their individual local store may find multiple social accounts easier to manage.

Disadvantages

Customer Confusion. There is a big risk of dividing your audiences instead of embracing a bulk number of potential leads. Multiple accounts may confuse visitors, specifically, which account should they follow? The main business page or the account they care about?

Additional Work. If you lack the resources to handle the extra work brought by different accounts, then this is definitely not suited for your marketing needs.

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Do You Really Need More Than One Social Media Account?

Whether you’re a one man team, a group of marketers, or an agency; consider these signs that might prompt you to create more accounts for the business.

#1 Customer Support Invades Your Feed

An online analysis shows that Millennials are most likely to voice out their concern on social platforms. Approximately 59% of Millennials say they’d use social to address an issue, and the remaining 51% say in-person interactions as their most likely choice. Moreover, a study shows that 42 percent of consumers complaining in online platforms expect 60 minute response time.

If your feed is mostly about customer support or if you find that addressing complaints and issues is taking up the majority of your account’s post, you may benefit from starting a separate support account.

#2 Essential Automated Posts

Automated posts, for followers and users, often equate to shadiness and unworthy of trust. This can be damaging to a brand’s image in so many different levels. But there are instances when automated posts can come helpful. This is generally true for topics like technical updates, weather alerts or content curation.

There are accounts solely intended for server updates and service statuses. What’s important is it will be made clear what the account is for and a link to the customer support, or the main account will be included in the bio. This will give users a clear idea which account to check for updates and where to go when in need of customer assistance.

#3 Multiple Departments or Locations

Brands, service businesses, and companies or institutions that have multiple departments, or operate in multiple locations, can benefit from having separate social accounts. The audience is given the liberty to follow the page that serves their interest and will have access to the right information. It’s also ideal for promoting better targeted ads.

A localized site is often perceived to generate more leads, drawing local customers in. This is why Google is adamant in localizing searches for the sole purpose of providing convenience and better search results to every user.

There are many reasons to consider when adding new social accounts into your list. In the end, you want to make sure you’re doing this for the right reason, and not because your competitor is doing it. Once you’ve made the decision, plan it out thoroughly and leave a little margin for error. For similar informative blogs, visit the Neovora homepage.

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5 Social Media Marketing Habits To Drop

Social media is a fast growing, fast moving platform. What’s hot on Monday morning could become old and irrelevant Thursday night. The attention given to a viral post today could be directed to another tomorrow.

The Time website listed viral videos with the most views in 2016. Number two on the list was Piko Taro’s Pen-Pineapple-Apple-Pen. Who didn’t feel the urge to dance along the upbeat instrumentals and repetitive lyrics? Who hasn’t watched the 12-year old Ukelele player, Grace VanderWaal, who got a golden buzzer on her America’s Got Talent audition? Or Adele’s Carpool Karaoke who showcased her legendary vocals while driving through the English streets?

The fame these videos gained lasted for several days, or up until the next viral video came out. Given how fleeting this kind of fame is, as a marketing strategist for your brand, how can you trigger a lasting interest in your target audience? Or rather, what you shouldn’t be doing on social media that could potentially scare away leads.

What You Might Be Doing Wrong

Let’s look at what you could avoid doing when you start the engine on your ultimate marketing strategy.

Avoid jumping on every trend.

Many brands often jump into trending topics and popular memes to stay relevant or force themselves into a conversation. Just because it’s popular and people are talking about it doesn’t always mean people will want to hear from you on the topic, especially if it isn’t relevant to your brand or service. It could turn people off and your marketing efforts will fall flat. Always ask yourself this: Is what I’m sharing really relevant to my brand?

Don’t ignore active and responsive audience.

Although social platforms are a great promotional tool, it isn’t just a place where you can promote the best qualities of your business. It’s a social networking platform that encourages a two-way conversation. Use it instead to interact with your followers while promoting your brand. Allocate time for audience engagement, encourage them to share a feedback, and initiate discussions about your business and their experience.

Social accounts shouldn’t be set to ‘private’.

There are still businesses these days who keep private social accounts to secure a brand handle. But people won’t be able to find you this way. Just because they aren’t following you online, it doesn’t mean they aren’t searching you up on Google to see what your social media activity is all about. Plus, private accounts may convey several things – lazy staff, shady transactions, or negative feedback?

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Automated ‘thank you’ messages sound distant.

Automated messages are a thing of the past. It can come off as impersonal and distant, like getting a marketing email you don’t want in your inbox. And, no one wants to talk to a robot, it doesn’t feel real. People nowadays are always glued to their mobile phones, socializing with the world through the internet. It only takes a seconds to send a quick reply, react to a post or share a post. You can show the same courtesy by sending an actual ‘thank you’ message.

Too many hashtags is a crowd.

Because users can easily find your brand through hashtags, which is especially true in platforms like Instagram and Twitter, one might tend to overuse this marketing effort excessively. Excessive hashtags can give a spammy vibe or cause confusion if you’re using ones that are irrelevant to your post. This could potentially lead to an increase in the wrong kind of followers – mostly robots or people only interested in being followed back. A good move is to have your followers focus on what you’re saying instead of what you’re ‘hashtagging’.

5 Social Media Marketing Habits You Should Stop Doing

There really is no firm rule on the Dos and Don’ts of social media marketing. Although keeping in mind these five habits to drop when outlining your next content, chances of putting out a more effective post is higher, plus the potential for a better response from your audience is greater. Now, start improving those posts and become more effective!

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How To Create A Pinterest Infographic That Bring In Results

Infographics have become a highly effective tool for many brands to promote their business, product line, services, and other general information they want to throw out there for the public to read and take interest in. They are a great means to disseminate information simply because the important points are given emphasis through a compact and concise compilation of information.

For several years now, Infographics have been popular on Pinterest and they continue to drive massive shares and traffic back to websites and blogs.

If this is a social media marketing channel you want for your business, learn how to create effective Infographics that actually bring in results. Is there a specific formula to creating a visually stunning and equally effective informative visual graphics? What should be included in the post?

5 Effective Components That Actually Works

Sophia Bernazzani wrote: “According to BuzzSumo, articles with an image once every 75-100 words got double the number of social shares as articles with fewer images. More specifically, infographics are shared three times more than other types of content.”

Additionally, she said, “images are the second most popular type of content among viewers of all ages. Furthermore, research shows that website visitors pay attention to information-carrying images more than images that are simply page decoration.”

Now, here are the components for creating an effective infographic:

1. Choose a Popular Topic

The topic of your infographic matters. It really does! Travel and food images do extremely well on Pinterest, given the huge number of users interested in these industries. In Google, there are about 13 million searches on Pinterest for food and about 12 million for travel. And the number of searches in these industries grows each day. However, just because you picked a popular topic doesn’t mean your content will become popular instantly. It has to offer more than just a popular topic. It must have something (or several things) that someone would read and share.

2. Either Be Fun, Challenging, or Informative

An infographic has a clear angle: it’s either to make the audience laugh, answer their questions, help them achieve something, or perhaps, improve their habits. The most common reactions triggered by popular and frequently shared infographics are:

• Funny or Cute – the content made the reader laugh or giggle.
• Challenging – the data presented gave an “I need to do something” feel.
• Useful – it’s informative and useful.
• Motivational – it can motivate the reader to achieve something.
• Interesting – it offers new information and learning.
• Surprising – the content gives a pleasant surprise factor, or something totally unexpected.

3. Simple Informational Infographics Always Work

Aside from selecting a popular topic that will pull people in, your graphic should also make information easy to digest. Users don’t want to get lost into a complex presentation of graphs and charts. Here are a few ways to present simple but informative texts:

• Make a list. A List infographic uses bullet points or number to organize information. They are an easy read and quick to understand.
• Timeline. This is best when outlining events, showing a process, or telling a story.
• Step by step. Closely similar to a List but it’s more on outlining a process which is perfect for DIYs, workout steps, cookbooks, and how-to’s.
• Simple statistics. Although it may contain graphs or charts, it mainly focuses on the key numbers of the statistics with big visuals like icons or logos.

4. Appropriate Fonts Matter

One of the biggest mistakes in creating infographics is using the wrong font. This is especially true for mobile users. If the text font is too difficult to read, people will skip and scroll over the next post. These days, the serif fonts are widely used. Although, this choice is subjective and may not work for all types of information. Choose one that fits the theme of your infographic. Visit http://neovora.com for more marketing tips.

5. Stick To The Brighter Colors

Using the right color is a powerful design element because it helps you convey emotion, add contrast to the design, and create themes. But using the wrong ones can dilute the visuals of the idea you want to convey. For starters, yellow or red shades are a good way to go, but make sure that they’re applicable and sensible to the topic. Greens and oranges are healthy colors, and blues are great for building trust.

Leverage As Many Different Media As You Can To Capture Market Share

Presenting your brand as an authority is critical when building a loyal following. We do this by teaching through various means and channels, especially using vibrant, educational infographics. They aren’t so difficult to make if you follow some guidelines, and if you do them right, your market reach can expand further than you thought possible!

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