Tuesday, December 27, 2016
Sunday, December 18, 2016
How Inner Linking Increases Site Visibility | Albuquerque SEO
When we dwell into the inner linking subject which is a familiar term for computer programmers, web builders, and site developers. In itself, it is a complex matter when it comes to it’s technicalities yet a simpler logic frameworks the backbone of the system. Strategic inner linking is a Search Engine Optimization (SEO) power technique, propelling the success of content marketing. Learning this technique will help online marketing maximize it’s effectiveness on a steady ongoing basis. For a comprehensive discussion on Albuquerque SEO, read here. By linking one page in the website to another page on the same website with the use of an internal link, the probability of the website to indexed is high. Inner linking has three main purpose: l Assists in website navigationl Scatters page authority and ranking power throughout the sitel Characterizes the hierarchy and architecture of a website
The Inner Linking Theory | SEO Albuquerque
Kissmetrics.com explains how the theory of inner linking advances a website’s searcheability on Google.
Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking.
The basic theory is this: Internal linking strengthens the overall search-optimized value of a website. Inner linking does so by providing clear paths for spiders, prolonged sessions for users, and a tight-knit network of pages and posts.
The Components of Inner Linking For A Top-Notch SEO
Produce Multiple Content
To successfully create multiple inner links, first there must be a great number of content to work with. A slaying content marketing strategy goes hand in hand with a slaying inner linking strategy. One can not maximize it’s full effect without the other. Internal linking does not require organizational spreadsheets. Its the abundance of content pages that leads to one informative page to another informative page which is also connected to another helpful page that makes this system effective. Searching the local Albuquerque market, you can see the impacts of Albuquerque SEO. Those sites that are ranking high are not always there by chance.
Anchor text will lead the readers directly to the exact page in the website where additional information or new topic is discussed. Using an anchor text is easier compared to linked images which needs to be properly alt-tagged. Keywords used to optimize the page shouldn’t be the anchor text. A plain, simple word or set of words in a sentence can be anchored. A perfect anchor text will pass juice to another page on the site, like right here, where I type in Omaha and link to our Omaha Nebraska SEO page.
More Importantly, Use Relevant Links
In the same Commandments of Internal Linking article from kissmetrics.com, it was stressed out how important relevant links are when added to a content.
Internal linking, as I’ve made clear, is less rigorous and scientific than some might think. But you still have to be intentional. Don’t merely link for the sake of linking. Instead, link to content that is relevant to the source context.
In other words, let’s say I have a page on my site about dog food. And, I have a page on my site about the nesting habits of parakeets. (I have neither.)
Should I link the two pages?
There is not a strong connection between dog food and parakeet nests, especially on a superficial level. These two pages probably won’t provide mutual enhancement from internal crosslinking. Again, from Kissmetrics.com.
As much as possible, link to relevant content in your inner linking. Be sure to learn more about our strategy on our Albuquerque SEO company page.
Tuesday, December 13, 2016
Omaha SEO | Securing Your Web Connections
The scariest scenario one can imagine while using the web is an unwanted intruder crawling into your web communication without you realizing it. While you enjoy the luxury of surfing the net and navigating from one site to another, your sensitive computer user information might be at risk.
Whether you’re in Omaha Nebraska or Wall Street, hackers are looking to phish your data. These security considerations must be on the menu when looking into Omaha SEO strategy.
No City Dweller Is Safe | Internet and SEO in Omaha
Intruders capitalize on unprotected communication with the mastery of tricking your computer users to give away sensitive information or remotely install malware that could corrupt your computer files, or worse, attack your computer system.
There are intruders who do not have such malicious intentions except for one – insert advertisements into your resources. A good example of this is a third party injecting advertisements that could create security vulnerabilities. To read more about why HTTPS matters, read the full article.
As we continue to bask into the online magic, let’s all be vigilant and make sure that our web activities are secure.
HTTPS Is Your Security Key | Omaha NE SEO
The Hypertext Transfer Protocol Secure or commonly called HTTPS, is a protocol for securing communication over a computer network. It is consist of communication over Hypertext Transfer Protocol (HTTP) within an encrypted connection by Transport Layer Security.
HTTPS uses an asymmetric Public Key Infrastructure (PKI) system. This system uses two keys – the public key and the private key. Anything the public key encrypts, the private key decrypts. The same process works the other way around.
As the name suggests, private key encrypted websites must be strictly kept protected, the owner having sole access to the protected key. A padlock icon is usually added on the address bar when a protected website is opened.
Relatively, the public key is intended to give anyone and everyone who wishes to access the secured site the ability to decrypt the information that was encrypted with a private key.
The greatest benefit one can get from using HTTPS are as follows:
- Customer information, like credit card numbers, is encrypted and cannot be intercepted
- Visitors can verify you are a registered business and that you own the domain
- Customers are more likely to trust and complete purchases from sites that use HTTPS
- Security is it’s main functionality
The Internal Process In Keeping Your Web Communication Security
Comodo has the perfect article explaining how HTTPS security works and what happens behind the screen:
What is a HTTPS certificate?
When you request an HTTPS connection to a webpage, the website will initially send its SSL certificate to your browser. This certificate contains the public key needed to begin the secure session. Based on this initial exchange, your browser and the website then initiate the ‘SSL handshake’. The SSL handshake involves the generation of shared secrets to establish a uniquely secure connection between yourself and the website.
When a trusted SSL Digital Certificate is used during a HTTPS connection, users will see a padlock icon in the browser address bar. When an Extended Validation Certificate is installed on a web site, the address bar will turn green.
Why Is an SSL Certificate Required?
All communications sent over regular HTTP connections are in ‘plain text’ and can be read by any hacker that manages to break into the connection between your browser and the website.
This presents a clear danger if the ‘communication’ is on an order form and includes your credit card details or social security number. With a HTTPS connection, all communications are securely encrypted. This means that even if somebody managed to break into the connection, they would not be able decrypt any of the data which passes between you and the website. Read more on Comodo
An Extra ‘S’ Really Helps | Omaha SEO Company
Now that the benefits of choosing HTTPS over HTTP has been laid out, the next time you pull out a website, make sure it has the additional ‘s’ on the address bar. Its the surest way to protect your sensitive information and an effective blocker for those unwanted intruders.
The same goes with building a website. Security is a stronghold most consumers rely on to keep using a service. A more secure site will most likely attract more traffic, thus increasing the site’s online visibility. We’ve had lots of success recently with this same implementation Portland OR.
We are looking to roll out https encryption as part of our Omaha SEO implementation. For all small and medium sized businesses with webspace, this is a crucial component.
Monday, November 28, 2016
Our newest blog post discusses exact match domains vs branded domains. Portland Oregon is a large city and competition is fierce. All businesses looking to gain an upperhand in SEO and digital marketing should take this into consideration. What is better, portlanddogwalking.com or TheDogDude.com? Learn more on our blog.
As a leading Portland SEO, we know exactly what kind of strategy would work for your firm. Take some time to visit our website here: Neovora Portland
The post Understanding Domains From A Portland SEO Perspective appeared first on Neovora.
Sunday, September 18, 2016
We help you address your clients needs in a manner that makes your clients feel individualized – that you completely understand their needs and truly want to help them. By showing them that you care, you add extra value to your products and services and gain leverage in your battle against the faceless, price-cutting corporations.
The first thing we will do with every client is analyze your current website and local SEO (Search Engine Optimization) strategy. All local business can benefit from a comprehensive lead generation campaign and in today's environment, this begins with your website and SEO. Have you optimized correctly?
How are you linking to gain Domain Authority using your social accounts? Are you using Schema Markup language on your website? Are you ranking for dozens of keywords?
Have you managed to use “Parasite Sites” to rank on the first page of Google/Bing/Yahoo for your main keywords? There are many very inexpensive tactics that you can deploy that can literally have a dramatic affect in less than one weeks time. We'll show you the way!
6312 SW Capitol Hwy Suite 1020
Portland, OR 97239
Phone: (503) 937-2000
Neovora is a digital marketing and Round Rock SEO company. Our headquarters is Round Rock, TX but we operate many satellite offices in choice markets around the US and internationally. Our partners are small and medium business owners who are looking to dominate their local markets in highly competitive environments. Look, lead generation should be the most important focus of your business, and the internet is the most powerful and important tool in developing your business.
Are you implementing the proper stragies? It all starts with market strategy, competitive analysis, and advanced keyword research. This allows us to know exactly what the local environment is like for your target audience. After this we are able to tailor a unique and custom made campaignyou're your business. Our policy is to only work with one industry per market in which we operate. This means the campaign we build and implement for you will not be available to anyone in your area.
The strategies that we implement help business owners reach a huge number of targeted customers on the first page of Google and other popular search engines (not to mention mobile searches!). These results are experienced after we implement strategic search engine optimization tactics, email marketing campaigns, design video marketing channels, take over web design and content marketing channels, and of course highlight your social media marketing channels. We study internet marketing rigorously and implement powerful strategies that small businesses absolutely need to beat the competition.
3642 Rams Horn Way
Round Rock, TX 78665
Search Engine Optimization | Round Rock SEO Company
Thursday, September 1, 2016
Watch on YouTube here: How To: Portland SEO Company Creates Content
Via https://www.youtube.com/channel/UCSH48TFw6PFs8DBypBMBwkg/videos Visit our site for some good information on Portland internet marketing! http://www.neovora.com/portland-seo/ We wanted to take a few minutes to talk about something that most businesses are doing today… but aren't necessarily leveraging in the best way possible. And that's simply leveraging your company blog to a point where it's a massive link juice farm… as opposed to simply a place that you're writing and leaving content for your target audience. So what I'd like to do is break down the steps that we take with every blog post that we write. How we leverage that post to create a great link back to the pages within our website that we want to rank… and how we supercharge that link by integrating a video. Where To Start With Search Engine Optimization And Content Marketing http://goo.gl/lQcRdw View our #socialmedia profiles! Check out a few of our social sites and blogs! http://neovoraportland.tumblr.com/ http://neovoraportland.wordpress.com http://neovoraportland.weebly.com http://neovoraportland.blogspot.com/ http://neovoraportlandor.blog.com/ http://facebook.com/neovoraportland Of course, we also have a wonderful Youtube playlist with great content, available here: https://www.youtube.com/playlist?list=PLx5ZRCMM75nY8jQ8mudNBySmfVgXhSqA7 https://www.youtube.com/watch?v=8TwGmP2pG_k #portland_seo #seo_portland #portland_seo_company
Tuesday, August 23, 2016
Portland SEO Seminar - Content MarketingAs a leading search engine optimization expert we are constantly having to outline and develop content marketing strategies for small and medium-sized businesses. Our clients consider us a Portland SEO Expert and content marketing falls into our trade. We are staunch on the benefits of content marketing. Creating valuable content for prospects has been tested time and time again and proven to take business to the next level. There are a few things that small and medium-sized businesses need to keep in mind. When developing content strategy blogging and curating posts on your website is no simple task. It is widely held belief that this kind of Internet marketing strategy is simple and easy. Take advice from a Portland SEO Company, it takes time.. And effort. We know from experience that not all small and medium-sized business owners have the endurance to last the long race of content marketing. Neovora works with full-time writers and content strategists. We are a Portland SEO Expert that has staff writers working on projects now! Sure it cost money to have these employees cranking out content around-the-clock, but there is return on investment.
Content Marketing Advice From A Portland SEOLet’s discuss some of the reasons why business owners a fail to succeed in their content marketing. But first, who are we and why should you read this? We are Portland SEO pros! This is our job and we test, and rank websites in all industries. We don't expect you to take our word for it, implement on your own! First we need to address the commonly held belief systems that exist about content marketing. The way it works is this: Entrepreneurs and business owners believe that they develop their business and gain prospects, leads, and clients through simply blogging and posting on their site. A local Portland SEO campaign usually goes like this:
- Create, outline, and develop killer content. Make awesome posts and spend lots of time to make it visually appealing. Lots of times, business owners will get caught up in the visual aesthetics of a post
- Use the Internet and social media to build links and spread your post. Then build links and spread the article around the web hoping that it ranks in the top of the SERPs. (This is usually where people seek an SEO company in Portland)
- People and prospects come across the post, consume the content, and purchase products or your services.
Take Our Advice: Portland SEO ConsultantThe reasons that businesses fail in content marketing are the following:
- Creating and sustaining a solid content marketing strategy is not easy. It takes time and effort, things that entrepreneurs may be unwilling to spend on writing blog posts. On the other hand, more perfectionist business owners might dedicate too much time to creating blog posts that are visually appealing or do not stay on-point. At a certain point the ROI for any blog post must be considered. In this case in investment will be your time and effort that might be better allocated elsewhere.
- Business owners fail to realize the underlining assumption of content marketing. Which is that confidence must be built over a long period of time. Often times after a month or two of blog writing, all efforts will cease because no leads have been generated. This is a big mistake because usually the leads and clients are just starting to become tuned in to your content
- Failing to take into consideration all important aspects of search engine optimization. This means on page components, meta-data. Your content likely will not to go viral, so you must take an dedicated steps to get your page on the top of the search engine results page.
- When business owners failed to correctly calculate the rate of conversion. Sometimes it's hard to believe that a prospect's conversion might take 10 or more visits. Over these ten visits the prospect is learning about your company, the services you offer, and building trust. Don't discount that.
Friday, August 12, 2016
Thursday, August 11, 2016
Monday, July 4, 2016
14. Be careful with Anchor texts
An anchor text is the text you use to link to another page, and it is what users click to get to that other page. Choosing anchor text is a very important part of linking. Never use a single word anchor text. Always use a phrase. Usually, a three-word phrase is the best option. Always use a keyword phrase as anchor text.
Also, keep in mind to never use the same anchor text twice for the same link. It is considered as keyword stuffing, and/or spamming. Whether on your site or another, always vary the anchor text.
15. Nofollow vs dofollow links
A nofollow attribute in a link tells a search crawler not to 'follow' a link. First of all, when linking to external pages, always link to a page that has a better rank than yours. But if you must link to a lower quality page, always us the rel="nofollow" attribute with the link tag. But never do this for reputable sites, like Google, Wikipedia etc, nor for linking to your own pages.
17. Naming files and imagesBefore uploading a video, audio, or image file, always make sure you rename it. Use meaningful keywords, and separate them with dashes. This way, users and search engines can tell what the file is about just by its file path!
18. Optimize images before uploading
Suppose you want to display an image that is 500 pixels wide and 300 pixels high. There's no point in uploading a 1200x720 image. It'll take up space on your server, and rendering time at the user's end. Do everybody a favour, and scale down your images before uploading them.
19. Image Title and Alt text
Always tag images with Titles and Alt text. And always use relevant keywords. We've compiled some posts for you regarding image optimization. Make sure you check them out!
Be sure to check in frequently for free tips for entrepreneurs. Check the link!