Sunday, December 18, 2016

Website Building, Inner Linking

Albaquerque SEO Linking

How Inner Linking Increases Site Visibility | Albuquerque SEO

When we dwell into the inner linking subject which is a familiar term for computer programmers, web builders, and site developers. In itself, it is a complex matter when it comes to it’s technicalities yet a simpler logic frameworks the backbone of the system. Strategic inner linking is a Search Engine Optimization (SEO) power technique, propelling the success of content marketing. Learning this technique will help online marketing maximize it’s effectiveness on a steady ongoing basis. For a comprehensive discussion on Albuquerque SEO, read here. By linking one page in the website to another page on the same website with the use of an internal link, the probability of the website to indexed is high.  Inner linking has three main purpose: l  Assists in website navigationl  Scatters page authority and ranking power throughout the sitel  Characterizes the hierarchy and architecture of a website

The Inner Linking Theory | SEO Albuquerque explains how the theory of inner linking advances a website’s searcheability on Google.

Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking.

The basic theory is this: Internal linking strengthens the overall search-optimized value of a website. Inner linking does so by providing clear paths for spiders, prolonged sessions for users, and a tight-knit network of pages and posts.

The Components of Inner Linking For A Top-Notch SEO 

Produce Multiple Content

Albaquerque SEO CompanyTo successfully create multiple inner links, first there must be a great number of content to work with. A slaying content marketing strategy goes hand in hand with a slaying inner linking strategy. One can not maximize it’s full effect without the other.  Internal linking does not require organizational spreadsheets. Its the abundance of content pages that leads to one informative page to another informative page which is also connected to another helpful page that makes this system effective. Searching the local Albuquerque market, you can see the impacts of Albuquerque SEO.  Those sites that are ranking high are not always there by chance.

Anchor Text 

Anchor text will lead the readers directly to the exact page in the website where additional information or new topic is discussed. Using an anchor text is easier compared to linked images which needs to be properly alt-tagged. Keywords used to optimize the page shouldn’t be the anchor text. A plain, simple word or set of words in a sentence can be anchored. A perfect anchor text will pass juice to another page on the site, like right here, where I type in Omaha and link to our Omaha Nebraska SEO page.

More Importantly, Use Relevant Links 

In the same Commandments of Internal Linking article from, it was stressed out how important relevant links are when added to a content.

Internal linking, as I’ve made clear, is less rigorous and scientific than some might think. But you still have to be intentional. Don’t merely link for the sake of linking. Instead, link to content that is relevant to the source context.

In other words, let’s say I have a page on my site about dog food. And, I have a page on my site about the nesting habits of parakeets. (I have neither.)

Should I link the two pages?

There is not a strong connection between dog food and parakeet nests, especially on a superficial level. These two pages probably won’t provide mutual enhancement from internal crosslinking. Again, from

As much as possible, link to relevant content in your inner linking. Be sure to learn more about our strategy on our Albuquerque SEO company page.

The post Website Building, Inner Linking appeared first on Neovora.

Tuesday, December 13, 2016

Omaha SEO | Securing Your Web Connections

Omaha bw-security

Omaha SEO | Securing Your Web Connections

The scariest scenario one can imagine while using the web is an unwanted intruder crawling into your web communication without you realizing it. While you enjoy the luxury of surfing the net and navigating from one site to another, your sensitive computer user information might be at risk.

Whether you’re in Omaha Nebraska or Wall Street, hackers are looking to phish your data. These security considerations must be on the menu when looking into Omaha SEO strategy.

No City Dweller Is Safe | Internet and SEO in Omaha

Omaha bw-securityIntruders capitalize on unprotected communication with the mastery of tricking your computer users to give away sensitive information or remotely install malware that could corrupt your computer files, or worse, attack your computer system.

There are intruders who do not have such malicious intentions except for one – insert advertisements into your resources. A good example of this is a third party injecting advertisements that could create security vulnerabilities. To read more about why HTTPS matters, read the full article.

As we continue to bask into the online magic, let’s all be vigilant and make sure that our web activities are secure.

HTTPS Is Your Security Key | Omaha NE SEO

The Hypertext Transfer Protocol Secure or commonly called HTTPS, is a protocol for securing communication over a computer network. It is consist of communication over Hypertext Transfer Protocol (HTTP) within an encrypted connection by Transport Layer Security.

HTTPS uses an asymmetric Public Key Infrastructure (PKI) system. This system uses two keys – the public key and the private key. Anything the public key encrypts, the private key decrypts. The same process works the other way around.

As the name suggests, private key encrypted websites must be strictly kept protected, the owner having sole access to the protected key. A padlock icon is usually added on the address bar when a protected website is opened.

Relatively, the public key is intended to give anyone and everyone who wishes to access the secured site the ability to decrypt the information that was encrypted with a private key.

The greatest benefit one can get from using HTTPS are as follows:

  • Customer information, like credit card numbers, is encrypted and cannot be intercepted
  • Visitors can verify you are a registered business and that you own the domain
  • Customers are more likely to trust and complete purchases from sites that use HTTPS
  • Security is it’s main functionality

The Internal Process In Keeping Your Web Communication Security

Comodo has the perfect article explaining how HTTPS security works and what happens behind the screen:

What is a HTTPS certificate?

When you request an HTTPS connection to a webpage, the website will initially send its SSL certificate to your browser. This certificate contains the public key needed to begin the secure session. Based on this initial exchange, your browser and the website then initiate the ‘SSL handshake’. The SSL handshake involves the generation of shared secrets to establish a uniquely secure connection between yourself and the website.

When a trusted SSL Digital Certificate is used during a HTTPS connection, users will see a padlock icon in the browser address bar. When an Extended Validation Certificate is installed on a web site, the address bar will turn green.

Why Is an SSL Certificate Required?

All communications sent over regular HTTP connections are in ‘plain text’ and can be read by any hacker that manages to break into the connection between your browser and the website.

This presents a clear danger if the ‘communication’ is on an order form and includes your credit card details or social security number. With a HTTPS connection, all communications are securely encrypted. This means that even if somebody managed to break into the connection, they would not be able decrypt any of the data which passes between you and the website. Read more on Comodo

An Extra ‘S’ Really Helps | Omaha SEO Company

Now that the benefits of choosing HTTPS over HTTP has been laid out, the next time you pull out a website, make sure it has the additional ‘s’ on the address bar. Its the surest way to protect your sensitive information and an effective blocker for those unwanted intruders.

The same goes with building a website. Security is a stronghold most consumers rely on to keep using a service. A more secure site will most likely attract more traffic, thus increasing the site’s online visibility. We’ve had lots of success recently with this same implementation Portland OR.

We are looking to roll out https encryption as part of our Omaha SEO implementation. For all small and medium sized businesses with webspace, this is a crucial component.

The post Omaha SEO | Securing Your Web Connections appeared first on Neovora.

Monday, November 28, 2016

Understanding Domains From A Portland SEO Perspective

Our newest blog post discusses exact match domains vs branded domains. Portland Oregon is a large city and competition is fierce. All businesses looking to gain an upperhand in SEO and digital marketing should take this into consideration. What is better, or Learn more on our blog.

As a leading Portland SEO, we know exactly what kind of strategy would work for your firm. Take some time to visit our website here: Neovora Portland

The post Understanding Domains From A Portland SEO Perspective appeared first on Neovora.

Sunday, September 18, 2016

Portland SEO Services Company

Neovora supports your efforts by adding technology know-how to your arsenal. With our innovative marketing strategies and tools, you can develop your unique, 100% laser focused and targeted campaigns that have meaning and add that personal touch that larger companies sorely lack.

We help you address your clients needs in a manner that makes your clients feel individualized – that you completely understand their needs and truly want to help them. By showing them that you care, you add extra value to your products and services and gain leverage in your battle against the faceless, price-cutting corporations.

The first thing we will do with every client is analyze your current website and local SEO (Search Engine Optimization) strategy. All local business can benefit from a comprehensive lead generation campaign and in today's environment, this begins with your website and SEO. Have you optimized correctly?

How are you linking to gain Domain Authority using your social accounts? Are you using Schema Markup language on your website? Are you ranking for dozens of keywords?

Have you managed to use “Parasite Sites” to rank on the first page of Google/Bing/Yahoo for your main keywords? There are many very inexpensive tactics that you can deploy that can literally have a dramatic affect in less than one weeks time. We'll show you the way!

Portland SEO


Neovora Portland

6312 SW Capitol Hwy Suite 1020

Portland, OR 97239

​Phone: (503) 937-2000  

Seach Engine Optimization | Round Rock TX SEO Company

Neovora is a digital marketing and Round Rock SEO company. Our headquarters is Round Rock, TX but we operate many satellite offices in choice markets around the US and internationally. Our partners are small and medium business owners who are looking to dominate their local markets in highly competitive environments. Look, lead generation should be the most important focus of your business, and the internet is the most powerful and important tool in developing your business.

Are you implementing the proper stragies? It all starts with market strategy, competitive analysis, and advanced keyword research. This allows us to know exactly what the local environment is like for your target audience. After this we are able to tailor a unique and custom made campaignyou're your business. Our policy is to only work with one industry per market in which we operate. This means the campaign we build and implement for you will not be available to anyone in your area.

The strategies that we implement help business owners reach a huge number of targeted customers on the first page of Google and other popular search engines (not to mention mobile searches!). These results are experienced after we implement strategic search engine optimization tactics, email marketing campaigns, design video marketing channels, take over web design and content marketing channels, and of course highlight your social media marketing channels. We study internet marketing rigorously and implement powerful strategies that small businesses absolutely need to beat the competition.


3642 Rams Horn Way

Round Rock, TX 78665


Search Engine Optimization | Round Rock SEO Company


Thursday, September 1, 2016

How To: Portland SEO Company Creates Content

Watch on YouTube here: How To: Portland SEO Company Creates Content
Via Visit our site for some good information on Portland internet marketing!​ We wanted to take a few minutes to talk about something that most businesses are doing today… but aren't necessarily leveraging in the best way possible. And that's simply leveraging your company blog to a point where it's a massive link juice farm… as opposed to simply a place that you're writing and leaving content for your target audience. So what I'd like to do is break down the steps that we take with every blog post that we write. How we leverage that post to create a great link back to the pages within our website that we want to rank… and how we supercharge that link by integrating a video. Where To Start With Search Engine Optimization And Content Marketing ​ ​View our #socialmedia profiles! Check out a few of our social sites and blogs!​ ​​ ​Of course, we also have a wonderful Youtube playlist with great content, available here: #portland_seo #seo_portland #portland_seo_company

Tuesday, August 23, 2016

Portland SEO Seminar- Content Marketing

Watch on YouTube here: Portland SEO Seminar- Content Marketing

SEO Seminar – Content Marketing


Portland SEO Seminar - Content Marketing

As a leading search engine optimization expert we are constantly having to outline and develop content marketing strategies for small and medium-sized businesses. Our clients consider us a Portland SEO Expert and content marketing falls into our trade. We are staunch on the benefits of content marketing. Creating valuable content for prospects has been tested time and time again and proven to take business to the next level. There are a few things that small and medium-sized businesses need to keep in mind. When developing content strategy blogging and curating posts on your website is no simple task. It is widely held belief that this kind of Internet marketing strategy is simple and easy. Take advice from a Portland SEO Company, it takes time.. And effort. We know from experience that not all small and medium-sized business owners have the endurance to last the long race of content marketing. Neovora works with full-time writers and content strategists. We are a Portland SEO Expert that has staff writers working on projects now! Sure it cost money to have these employees cranking out content around-the-clock, but there is return on investment.

Content Marketing Advice From A Portland SEO

Having a solid content strategy is essentialLet’s discuss some of the reasons why business owners a fail to succeed in their content marketing. But first, who are we and why should you read this? We are Portland SEO pros! This is our job and we test, and rank websites in all industries. We don't expect you to take our word for it, implement on your own! First we need to address the commonly held belief systems that exist about content marketing. The way it works is this: Entrepreneurs and business owners believe that they develop their business and gain prospects, leads, and clients through simply blogging and posting on their site. A local Portland SEO campaign usually goes like this:
  1.  Create, outline, and develop killer content. Make awesome posts and spend lots of time to make it visually appealing. Lots of times, business owners will get caught up in the visual aesthetics of a post
  2. Use the Internet and social media to build links and spread your post. Then build links and spread the article around the web hoping that it ranks in the top of the SERPs. (This is usually where people seek an SEO company in Portland)
  3. People and prospects come across the post, consume the content, and purchase products or your services.

How To Advance Your Lead Generation Strategy | Portland SEO

This belief system is highly flawed as step three rarely happens, and when it does it’s at a minuscule percentage. Conversion may be around 2% at best. The truth is that winning content marketers repeat steps one and two over and over and over again. When benefits are not immediately felt from developing content, this often dissuades business owners from continuing a long-lasting strategy. When business owners realize that they will not convert a large percent of their first time traffic, and accept it as fact, they will thrive. The goal is to build familiarity. You want to hope that these Internet prospects remember the experience they had on your website. You are able to do this through quality content built over a long period of time. Let’s discuss the underlying reasoning underneath content marketing. When a business develops content for Internet publication, they should strategize building a path through their website, eventually leading them to a call to action page, such as their contact page. In developing content marketing plans, a business must address the needs and wants of their target market. In addressing these needs, content will be created that will be found through every day Google searches. When businesses seek search engine optimization in Portland, this is their objective. These search results draws prospects to your pages that speak directly to their needs and wants, framing your business as an expert in the industry. Providing good content does not mean selling any particular good or service, but it does mean educating and explaining the options that are available to a prospect in need.[/fusion_text][fusion_code]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[/fusion_code][fusion_text]

Take Our Advice: Portland SEO Consultant

The reasons that businesses fail in content marketing are the following:
  • Creating and sustaining a solid content marketing strategy is not easy. It takes time and effort, things that entrepreneurs may be unwilling to spend on writing blog posts. On the other hand, more perfectionist business owners might dedicate too much time to creating blog posts that are visually appealing or do not stay on-point. At a certain point the ROI for any blog post must be considered. In this case in investment will be your time and effort that might be better allocated elsewhere.
  • Business owners fail to realize the underlining assumption of content marketing. Which is that confidence must be built over a long period of time. Often times after a month or two of blog writing, all efforts will cease because no leads have been generated. This is a big mistake because usually the leads and clients are just starting to become tuned in to your content
  • Failing to take into consideration all important aspects of search engine optimization. This means on page components, meta-data. Your content likely will not to go viral, so you must take an dedicated steps to get your page on the top of the search engine results page.
  • When business owners failed to correctly calculate the rate of conversion. Sometimes it's hard to believe that a prospect's conversion might take 10 or more visits. Over these ten visits the prospect is learning about your company, the services you offer, and building trust. Don't discount that.
The way to remedy this, is to stay in it to win it. Outline a content marketing strategy that will span a year or more. Now ideally you want your strategy to go forever, but at the one year mark you can rearrange your strategy, take insights, and redevelop your plan. Another ideal thing for your business is to register with the Portland Chamber of Commerce.  Set a goal for yourself as far as content writing. How many posts will you build per month? How many are you able to build yourself? How many up will you be able to outsource? Will you need to hire a writer? Looking for a freelancer in Portland SEO jobs and classifieds is a good starting point! When we work with clients we are able to help them strategize their content marketing. The best content comes from their own office, but when they are unable or unwilling to do so, we either develop the content in house or find industry experts that we’ll develop it for them. This all costs time and money.. But the results are fruitful. Did you enjoy this post? Be sure to visit the other posts in our Portland SEO Services series. The first blog was about Local Portland Client Lifetime Value and the recent one was on Content Marketing. Check back soon![/fusion_text][fusion_widget_area name="avada-custom-sidebar-websiteauditbutton" background_color="" padding="" class="" id=""][/fusion_widget_area]

This blog post SEO Seminar – Content Marketing was first published to

Friday, August 12, 2016

Portland SEO Company | Internet Lead Generation Expert

Neovora is Portland SEO Company that partners with small and medium sized business to bring them to the front page of the most relevant internet searches. Visit us at

We are a Portland SEO Agency that works in many markets around the USA and currently are looking to develop relationships with professional services businesses in Oregon. Our services generally drive growth through client acquisition after implementing systems like email marketing, video marketing, content marketing, search engine optimization, local SEO.

Then on the back end, we have systems and tools that boost conversion rate and build your client lifetime value metrics. These internet marketing services are available to one industry per market. This guarantees that we have no conflicting interests in a local marketplace. So hurry and visit our site for a free website analysis, because we will be partnering with a professional in your industry, make sure it’s not your competitor. 

Monday, July 4, 2016

What Neovora Portland SEO Is All About

We found a relevant link on the web recently and thought it was exactly the kind out outline we wanted to present to The link is here and gives great list of SEO implementations to use on for your ranking and viewing benefit. They cover most of the top considerations, like this:

14. Be careful with Anchor texts
An anchor text is the text you use to link to another page, and it is what users click to get to that other page. Choosing anchor text is a very important part of linking. Never use a single word anchor text. Always use a phrase. Usually, a three-word phrase is the best option. Always use a keyword phrase as anchor text.
Also, keep in mind to never use the same anchor text twice for the same link. It is considered as keyword stuffing, and/or spamming. Whether on your site or another, always vary the anchor text.

15. Nofollow vs dofollow links
A nofollow attribute in a link tells a search crawler not to 'follow' a link. First of all, when linking to external pages, always link to a page that has a better rank than yours. But if you must link to a lower quality page, always us the rel="nofollow" attribute with the link tag. But never do this for reputable sites, like Google, Wikipedia etc, nor for linking to your own pages.

These linking suggestions are important, and some of the things we will cover. We will cover these and other on page and off page components, things like image and geotagging
keys. There are more things that we will cover for weeks to come, for free for small and medium sized businesses. 

17. Naming files and imagesBefore uploading a video, audio, or image file, always make sure you rename it. Use meaningful keywords, and separate them with dashes. This way, users and search engines can tell what the file is about just by its file path!

18. Optimize images before uploading
Suppose you want to display an image that is 500 pixels wide and 300 pixels high. There's no point in uploading a 1200x720 image. It'll take up space on your server, and rendering time at the user's end. Do everybody a favour, and scale down your images before uploading them.

19. Image Title and Alt text
Always tag images with Titles and Alt text. And always use relevant keywords. We've compiled some posts for you regarding image optimization. Make sure you check them out!

Be sure to check in frequently for free tips for entrepreneurs. Check the link!