What is A Social Media Content Calendar?

Let’s say it’s World Friendship Day but you didn’t know about until you came across a competitor post about friendship and special offers. The natural thing to do is to panic because you didn’t prepare catchy content to post or a special offer for your customers. But hey, no big deal, you can still think of something… or anything!

And then you check the comments section. People are ecstatic about it, posting pictures of them with their friends or funny and memorable best friend stories.

It’s getting lots of likes, getting shared on their accounts while several friends are being tagged. The post is getting a lot of attention and is reaching more audiences effortlessly. BUT, it’s a competitor post.

The competitor is getting all the attention and you’re there anxiously thinking of interesting content to post right away. One that will grab attention. One that will bring traffic to your page.

The Power of Social Content Engagement

Apart from keeping up to date with relevant holidays, it will also help you stay active online. It makes you consistent with posting relevant, informational, or factual posts. By being consistent, you are promising to continuously feed the followers with engaging content without actually making a promise. It becomes habitual which will make followers look forward to your next posts.

It will also help eliminate the possibility of forgetting to post content on your other profiles. Because you have a calendar, you can schedule posts in advance.

Another advantage of having a content calendar is finding the right mix and tone to your posts. Don’t just post about your business, what is on sale, or what new products are your brewing. No one wants to keep following a page that only talks about the business. It becomes boring.

Add some color to your posts by curating articles, images, and videos from your industry. Talk about personal interactions with customers, answer common questions often asked by new customers, or share a screenshot of interesting follower comments from your other posts.

And more importantly, with a calendar, you are keeping a record of the published content. By doing so…

• You can avoid posting the same content which can be annoying to your followers.
• You are prepared and the posts are fully optimized to serve its purpose.

Create a Content Calendar

With a structured format for posting regularly, you’ll never miss an important date online. There can be a lot of reasons people around the world celebrate.

#NationalDogDay
#SiblingsDay
#EarthHour
#TeachersDay
#MentalHealthAwarenessMonth

Keeping track of all these special days that people love to celebrate can be difficult, this is where creating a social media content calendar comes in. This is where you plan ahead so you don’t miss out on important social events.

Social Media Audit

Before you start planning your content and posting schedule, take a look at your current strategy on social media for business. On what platforms are you active? Which ones are giving you a better audience reach? How often are you posting content in these accounts?

You need to know where you are at with your social profiles. Make sure you can access all these accounts with an active username and password. If you can’t do it, assign people you trust to handle these accounts.

These are valuable information you can use as a basis for your future planning and scheduling.

Check Previous Posts

Do away with out-of-date content. What seemed to be intriguing a few months back, isn’t as appealing now. Some content, though old and outdated, can be edited and updated. Maximize these as it will help save time and effort on your end.

Check out old posts that got a lot of attention. What was the content about? How was it presented? It will give you an idea of the content that followers are most interested in. And then, there are the competitor posts. Be mindful of the competition’s posts, it might help you create better content.

Posting Frequency

You’re done with social media and content audit. Next is determining the frequency of your posts on each social platform. Decide which post goes up on which day, on which platform. Decide how often you need to post within the day, whether some days will have more posts for the rest of the week. This will shape the bulk of your content calendar.

Content Ratio

Categorize your content. Is it self-promotional, user-generated, or curated? It can also be categorized by its type: blog post, announcement, infographic, or video. It’s all up to you and the resources you have at hand. If you want to focus on posting videos and some blog posts, then make sure that the social calendar reflects this goal. Labeling your content is up to you just be sure that they are descriptive and easy to follow.

It is a lengthy process, one that requires patience and perseverance. You have to be observant and sensitive to your followers’ interests. After all, it’s for them that you’re making a social media content calendar.

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